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Mustering Confidence When Opening a Shop as a Florist

     Who knows that when opening a shop as a florist it takes commitment and you need to be passionate? Do your homework and thorough preparation first. You'll then have a clearer path to developing your business.

The florist industry is full of hard working, creative people. The industry includes growers, wholesalers, retailers, designers, and more. Join an industry body, such as The Society of American Florists as this will expose you to up to date research and information about your industry. It also allows you to meet many of the players making up your industry. A good industry body will conduct research, produce marketing brochures and collateral, lobby congress where necessary and often provide educational opportunities as well.

Next you need a business plan. Every business needs a document outlining what your business is, who your customers will be, and how you intend to grow and operate your business. Your business plan also has your financial targets and goals,. It is a very good discipline to document your intended strategies on how you are going to run your business

Thirdly, when opening a shop as a florist, you will need a good, well thought out budget. This must include everything you intend to spend setting up and operating your business. This needs to be done with urgency, taking into account your whole business. Ensure all expenditure and income is projected. If you have trouble setting this documentation up your accountant and industry body will be able to help you.

Location of your business is paramount. Take some time to consider this. If you end up with the wrong foot traffic, or not enough foot traffic, your business will surely suffer. Analyze where your customers will come from. How much of your business will be local passersby? How much will be from internet orders? Look for opportunities near your business location.g.: a cemetery, or bridal shop nearby? Does your intended location have another florist close by? Do you offer a different proposition to the same customer as the other florist?

Advertising and marketing are very important when opening a shop as a florist. You have to communicate with both your intended customers, and once you have sold to them, you also need to communicate with your existing customers. You will want repeat business. How will you get passerbys in the door of your shop? Do you need to connect with potential customers on the internet? You need to know who your audience is and where they will come from. Will you have a 'grand opening'? How will you let people know you are opening/have opened? Do you need to advertise locally or online? You will need signage for your shop, and other point of sale material. You will need samples of your product, business cards, etc.

When opening a shop as a florist ensure you do your groundwork first. Know who your customers are and do your planning well in advance of opening your store.

Article Source:

Mary Webb has been a successful consultant in the florist industry for many years.  Let her show you how to set up your business by visiting our Marketing For Florists website at: and also see our video at YouTube: Marketing Advice for Florists

Posted on 2014-07-19, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author.

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