He first approached me because he had read some of my thoughts in articles I had written for Today's Restaurant News when I lived in Florida. I visited him at his restaurant and we hit if off as colleagues and good friends in the business. ..."> On-Campus And Online Business Classes Introduce Students To Work Principles | ABC Article Directory
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On-Campus And Online Business Classes Introduce Students To Work Principles






     JIU was founded in 1993 and is the first university anywhere to exist completely online. JIU offers MBA in Forensic Accounting, an advanced accounting degree for those who already have an accounting degree.

Kaplan University (KU)

The school was founded in 1937 but only in November 2000, it was changed to Kaplan College and later in September 2004, it was officially changed to Kaplan University. KU offers B.S. in Accounting/Auditing-Forensic Accountancy.

Rasmussen College (RC)

RC was founded in 1900 and today, RC is a provider of educational experiences, delivering accredited Bachelor's, Master's and Associate's degree programs. RC offers a degree in Accounting with a Financial Investigation emphasis.

Florida Atlantic University (FAU)

FAU was founded in 1964 and ranks in the top 10 universities in the United States for its CPA Examination pass rate. It offers Master's in Forensic Accounting.

Let me tell you a true story of how one exceptional independent restaurateur markets his restaurant.

Jorgen has been in the food service and restaurant business his entire career. He is European-trained, originally from Denmark. His most recent restaurant was in Delray Beach. It was a wonderful, small family-affair that served memorable food (and experiences), in an atmosphere that most folks could only dream about.

He first approached me because he had read some of my thoughts in articles I had written for Today's Restaurant News when I lived in Florida. I visited him at his restaurant and we hit if off as colleagues and good friends in the business. It was always a great treat to visit he and his family (his younger son, Christian, is a graduate of the Culinary Institute of America; his wife, Monica, decorated the entire place!) and see a real culinary - and marketing - expert at work.

I remember the time when I asked him to visit with my MBA class at Florida Atlantic University. I was teaching a night course in "advanced service industry marketing" to aspiring MBA's. I wanted to have people like Jorgen, who had really DONE IT in the trenches...come and talk with my adult students so they could really see the life of a non-academic marketer...using his street smarts to make it happen as an independent restaurateur in such a hyper-competitive arena as the south Florida food service market.

He had kept it all that time. He never cashed it!

He showed it to hundreds of folks who were going to be dining while on business/pleasure in South Florida.

I remember how my students sat there...spellbound...and amazed at such a wonderful, true story of real "experiential marketing".

Congrats to him. He make us in this industry proud! You have shown us that an independent restaurateur can compete with the biggest and best - and survive for decades - if you use your head, apply street smarts; use the input and help of others in your independent restaurateur's marketing efforts.

Most of all, you have never forgotten that this is a business; and it's always about the CUSTOMER.

This friend and colleague of mine, Jorgen, has recently written a great blog post dealing with these same issues.

You can access it at his blog, shown below.

Introduction to Business isn't only for students who are considering or working toward business degrees.




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FAU MBA can help you later in your career. It can also help you now.

FAU MBA,


Posted on 2011-04-12, By: *

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