The best way of collecting email addresses from prospective customers is with an online squeeze page. A squeeze page is a webpage created specifically to encourage people who visit that page to enter their email into the box on the page. In return for submitting their email they are usually provided with something of value such as a free report, access to an online video or a free subscription to a newsletter.
The process of collecting email addresses, or list building, is absolutely vital to the success of any online business because behind every email address is a potential customer. Once you have their email address you can maintain contact with them forever or until they unsubscribe from your list
The Easy Way For Collecting Email Addresses.
The design of your squeeze page is important because if it does not encourage an appropriate amount of people to provide their email addresses, all the hard work taken to get people to initially go to the squeeze page will be wasted.
As a general rule, you would use a squeeze page for traffic that is generated from paid sources such as solo ads, banner ads or pay per click advertising. This is traffic that you control for the purpose of list building so the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up email marketing.
In some cases, a squeeze page is also called a landing page. But landing page can be anywhere that the customer goes onto your website. A squeeze page can be used as a landing page and that is what smart online marketers do.
How to Collect Emails.
Your squeeze page should present the precise information that a visitor was looking for. Your squeeze page design should have a clear emphasis on the customer directed onto that page. Thus, it must be relevant to the advertisement that motivated them to visit the squeeze page to start with.
The squeeze page has to include an opt-in box where your visitor can enter their email address. That is the sole objective of the squeeze page. It is this action that drives your list building process so that you can have further contact with the people who visit the page.
Effective Squeeze Page Design.
The text on your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest. You want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.
Keep everything "above the fold." This means that the visitor does not have to scroll the page to see all of the copy. Make the opt-in box visible. Bear in mind that this is not the place to try to convince them to purchase something. That will be done by the sales letter that you direct them to once they're confirmed as a subscriber to your list and by your follow up email marketing.
Always make sure you test the opt-in boxes to see if they're working properly on your squeeze page. Also, have more than one squeeze page design to see which one works best. If you have a lot of website traffic but people are not opting-in, then you need to revamp your squeeze page design and begin testing various elements from the headlines to the bullet points to the offer - even down to the color scheme of the squeeze page.
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List building and collecting email addresses is one of the best online business strategies. Email marketing software allows you to easily create forms to collect email addresses, can handle many more emails than you could ever process manually and helps you to organise your database of customers. For a full review of the leading email marketing services provider go to AWeber Review.
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