The ubiquitous nature of the internet is becoming more and more apparent. People across the country use the internet and search engines daily to find businesses around them. They can now even use their smartphones to look for businesses online when they are away from their computers. For businesses with properly optimized websites this can be a great thing as it makes connecting consumers to your business easier. Unfortunately there is also a lot of incorrect information across the web and that can affect your business negatively. If you find that your business’ telephone number, address, or any other important information is incorrect across the internet, then this information can give potential consumers incorrect information about your business. That is why it is important to make sure that your business’ information is correct across the internet. Read on to find out some simple tips on how to make sure that your information shows up correctly as well as places to look where your information may be incorrect:
Update Website Frequently
The first place where you should always make sure that your information is correct is on your website. Often when a business changes their phone number, address, or someone leaves the company, the website won’t reflect the changes for several days or even weeks. This can be detrimental to a business because this incorrect information can be misleading to consumers looking at your website. If changes like this are made then your website should be updated immediately. The same can be said about deals or coupons that you may be posting on your site. If the deal or coupon expires and you don’t take it down or change the expiration date, then your website can be very misleading to consumers.
Making sure that your information is correct on your website is especially important for consumers finding your business through search engines. Sometimes search engines are slower in reflecting the changes made to your website’s information. That is why if important business information changes, you need to reflect those changes on your website immediately. By doing so, you can proactively promote your changes online, instead of reacting to finding wrong information online.
Check Social Media
If your business has social media pages then you should make sure that any changes that are made within your business are reflected across your social media pages. Consumers also find your business through social media sites as well. And if your business’ information is not correct then you could lose potential customers who call a wrong phone number or go to a wrong address.
It is important to make sure that your social media pages are up-to-date and are reflecting your business’ current information. Like your business’ website, your social media pages can also show up in search engine results with wrong information. When this happens consumers can be led to these pages where they will see incorrect information, which can decrease your business opportunities. When important business information is changed, make sure to reflect those changes on your page. By doing so you can ensure that consumers who interact with your brand on social media sites won’t be led astray.
Check Online Listings
Online listings – found on sites like Yelp, Yahoo or Google + Local – can often be rife with incorrect information. This can be because many online listings pull information about your listing from several sources across the web and many businesses don’t check all of their listings online. Many listings also allow various users to edit information when a listing isn’t claimed by a business representative. This can cause many businesses to be represented incorrectly online.
Like your website and social media sites, your business’ online listings can also be found in search engine results, where they could potentially show incorrect information. These sites also compile user reviews that many potential consumers will check while researching a business.
That is why it is so important to make sure that your business’ information is correct on listing sites. In order to ensure that your listings are showing correct information, you should go to each site individually – start by checking the bigger listings providers like Yahoo, Yelp, YP.com or Google + Local. If you find your listing you can then either claim – which allows you to control the information presented in the listing – edit it, or – if a listing is not present – you can create a new listing, thus ensuring that your correct information is showing up online.
Many consumers go online to find and research businesses and if there is any incorrect information then you will likely lose out on that potential business. That is why it is so important to reflect business information changes on your website, social media sites and online listing sites. By doing so you can ensure that consumers will be able to find, or contact, your business when they need to.
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