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Utilities To Facilitate You in Selling Your CPA Services on Twitter

     Been hearing a whole lot about Twitter lately? I know I've been mentioning it a recurrently. There's a good explanation for this. Twitter has earned it's place as the internet marketing industry's brand new "darling". Not only is it a practicable lead source, the search engines follow links in tweets and use them to help decide search outcomes. It doesn't truly matter what you're selling. Twitter has enough members that you're likely to find customers there regardless of how obscure your product is, and by tracking tweets these folks are easy to identify. Service professionals like CPAs, however, will find twitter a far more valuable prospecting tool than, say, retail or hospitality businesses. You'll find a lot of prospects, clients, and colleagues using Twitter.

Twitter is not without it's downside, though. The number of tweets you'll be seeing will quickly become overwhelming. If you're already marketing to all the "tweeple" out there you are no doubt dealing with these challenges. There's a lot of noise on Twitter and picking through it for tweets and finding references worth engaging can be a surprising amount of work.

Let me offer you a little bit of free advice. Don't be the guy making noise. Keep your posts relevant. When you make a post it will appear on your friends pages, and they really don't want you cluttering up their page with a half dozen useless posts a day. Making noise is a great way to get people to stop following you.

This deluge of data can be managed. There are a number of applications that have been developed to help you navigate this new environment.

There are two ways to access Twitter. The first way is through the website at The other is through the handful of third-party desktop and mobile clients. Some people use them because they can be slicker looking, but for the most part they also have tools that make it easier to manage large numbers of tweets. Let's take a look at a few of these.


One app that's been around for a while, Seesmic Desktop, has evolved into this popular app. This is a great program. It lets you view and manage more than one account at a time, and organize them into colums.

More recently, TweetDeck has grown to support FourSquare and Facebook, as well as providing Twitter's trending topics. You can even access hash tag searches quickly and easily. The program is free.

Tweetie and Twitterific

If you're looking for a simpler solution there are a lot of choices. Tweetie and Twitterific are the most popular choices. Both are payware, with advertisements popping up without a license. Both programs allow you to access mentions and direct messages.


One challenge with Twitter is the how cumbersome it is to delete tweets. Under normal circumstances, the only way to do this is by logging in and deleting the tweets by hand. It's easy enough to delete a few tweets at a time, but sooner or later you're going to want to delete all your previous tweets. When that time comes you could have thousands of tweets piled up. Needless to say, this is really time-consuming.

Fortunately, there's a freeware application that will make this easier and more cost effective for you. TwitWipe is a web-based utility that allows you to delete as many tweets as you need in a single operation. It's easily accessible at

Warnings: You won't be able to keep selected tweets. Twitwipe is a weapon of mass destruction. It deletes everything. As far as I know, there isn't any way to pick and choose between your tweets. Also, be warned. The developer is a crass, astoundingly unprofessional fellow and has absolutely no marketing savvy whatsoever. He drops the F-Bomb and cusses like a schoolboy all over his website. If you need to delete a bunch of tweets, however, you might want to harden your sensibilities and grab it. Twitwipe works as advertised.

Get Organized and then Get Started

Twitter is a cool marketing tool. Using these utilities you'll notice it's fun and easy to exhibit your service to scores, even hundreds or thousands, of strong new prospective clients without being overwhelmed. Twitter is a huge public community. Last time I checked it was boasting more than 75 million users around the world.

Can you sincerely afford not to exploit it?

Article Source:

Brian O'Connell is the CEO and founder of CPA Site Solutions, one of the country's most successful firms oriented solely to CPASites. His company at present provides websites for more than 4000 CPA, accounting, and tax preparation firms.

Posted on 2011-01-11, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author,

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