Marketing materials have a shelf or useful life. Website shelf lives are quickly shrinking and now the average shelf life is about 18 to 24 months. Good modern web designs are (shocker here) SIMPLE. As with mostly everything, the simpler, the better. Today's designers are putting less energy into designing the page background - the canvas and permanent page features - and are focusing on designing the content itself.
This should be said with any marketing materials:
What is the purpose?
Does it provide information?
Does it help the potential customer understand the process?
Does it answer frequently asked questions?
Does it sell products/services online?
Most websites are designed to answer two or three of the above questions. Design with the end in mind so clarifying the goal will show in the following great content elements.
Good Font and Type Setting
Social Media Integration
New content - calendar of events, blog
What your business offers prospective clients - testimonies
GRAPHICS The companies logo and brand are essential elements to make the website unique and stand apart from the competition. In addition, images allow the reader to focus on the text and add color to the page.
GOOD FONT AND TYPE SETTING
Now that you have the readers attention, know that most readers are skimming the page. Highlight the text that you want the reader to see and allow for white space around this text so it is easier on the eyes.
SOCIAL MEDIA INTEGRATION
Integrating the web site with social media EXTENDS the shelf life and allows the website to continuously feature new dynamic content. Social Media also provides the user with an interactive experience which allows the user to experience more of the website for a longer period of time.
As I will discuss in the next article - Content is still King! As your business changes, the web site should reflect the changes by removing out-dated material and adding fresh material. A Google calendar of events fits this bill for most of the website designs.
WHAT YOUR BUSINESS OFFERS PROSPECTIVE CLIENTS
The reader should come away from the website knowing exactly how you can help them (or not help them) which is a different answer than the reader knowing what your companies does. It really doesn't matter (to the reader) what your company does but it does matter that your company solve their issue. For example, company A and company B both clean carpets (which the customer needs) but company A is 5 miles closer (to the reader) than company B. Most likely, company A will get the first call. What is important in this decision is the location not the different technique used for cleaning the carpet.
This point cannot be emphasized enough. In most major cities, who you know matters as most business is word of mouth. Keep the reputation and testimonials positive and TELL OTHERS about it. Posting the testimonials from a sitelike Yelp is a very effective advertising strategy to add credibility to a company.
These are just a few good content elements for your next website design! Look forward to reading the next article - Content is still King!
Article Source: http://www.abcarticledirectory.com
Nicole Newman is passionate about seeing businesses grow using technology tools that increase productivity. The digital divide is separating the United States into two communities: technology-savvy and technology-illiterate. With a Temple University bachelor's degree in Management Information Systems, she is armed with solutions.
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