Blogging has become a very popular and convenient way for information to be presented, whether it is a personal one or the presentation by a business or organization wanting to keep viewers aware of current events and new products or services. Yet so very many individuals – and even more businesses – are absolutely intimidated at the thought of creating a purposeful and interesting blog, believing that it is something that takes a great deal of writing talent that they don't feel capable of fulfilling.
The truth is that creating informal posts and entries for posting on a website is a lot easier than may be perceived. Besides, it is such a great way to improve SEO efforts with more page views and valuable links at the same time.
Blogging Versus Article Writing
Before discounting the idea, prospective web loggers must understand that this type of writing is not meant to be a second, smaller website connected to the main one. It is not meant to be the source of official news and press releases about a company or organization. Such product announcements and press releases are typically presented to the public via the regular website to keep clients and potential customers informed of important information. Such publicity should always go on the actual website itself in a featured position so the most recent news can be easily found.
Blogs, on the other hand, are meant to be more casual than the above, specifically because of the ability to put a personal touch behind any brand identity. It has been found to be an excellent way for brand or organization representatives to be a more familiar voice to consumers in relation to the company itself, a means that will encourage interaction and feedback, which is viewed very positively from the optimization and brand recognition and familiarity point of view.
By writing in a friendlier, less business-oriented style on more casual topics - even if still related to the product or service - businesses definitely have a lot to gain as page views increase, brand recognition rises, social media interaction accelerates, and a fluid, trust-filled relationship between a company and its readers is developed. SEO can improve as well, with more traffic coming to a company’s web pages and increasing visibility. Blogs must be linked to the main business website; although they could be all right alone, it is much more beneficial to encourage readers to proceed to the regular website for more detailed product information.
Creating Great Web Log Posts
Typically, the most difficult thing to do when creating a blog for a business or organization is to come up with an initial basis or idea to start a blogging platform. It could be humorous topics, comments focused on some important business event, and even some practical information about the company's product or service so long as it is brief and done in a slightly casual writing style.
Once a good topic has been determined, the rest is the same as any other article. Good structure should be used, organization with a beginning, middle and end, and carefully placed keywords. Good grammar, spelling, and punctuation should be maintained in a blog just as is expected of regular website articles. Quality content also applies to blog posts, although a more relaxed tone and terminology is permissible due to the inherent informal presentation.
By including topics of interest related to a brand’s identity, writers can achieve great things for a company’s entire website, SEO results, and marketing efforts. Blog posts are usually more memorable while still offering value; so don't feel intimidated at writing a blog – it doesn't take magic and it can easily be done!
Article Source: http://www.abcarticledirectory.com
Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about SEO in Houston, go to the main website at: www.webunlimited.com.
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