You might say; "tell me something new"; though after a conversation I had later that day I wonder if you would?">
Last week an email dropped into my inbox that mentioned how useful social media is to 'sell more'.
You might say; "tell me something new"; though after a conversation I had later that day I wonder if you would?
It is easy to make an assumption that your fellow recruiters are all embracing social media to make their 'desk' the highest biller; however the truth might surprise you.
As a rec to rec company we often go and meet recruiters who are looking for a new role or they come into our Soho offices. The same day I had a conversation with someone who was in a recruitment agency that had a linkedIn account and didn't do anything with it. It was the same scenario with Twitter. What a lost opportunity let me explain why by going back to that email.
Here is a figure for you; a recent study reported that 72.6% of 'sales people' who use social media outperform their colleagues who aren't. That is us by the way; as a recruiter we are born sales people. Here is how it works; the economy has changed and engagement and relationships are key; especially in the world of recruitment. The hard 'commodity style' sales doesn't work in recruitment anymore instead it is about standing out from the crowd, which few recruiters take the time to do. This is where social media can really help. Here are three key areas it can make a huge difference to with a little thought, planning and action:
1. Building credibility
Before a sale takes place you need to have been in contact with someone more than once. We all know that. None of us, I would suspect, buys something from a total stranger. The usual rule of thumb is seven contacts as a minimum. The reason being that trust is an important factor in buying decisions. The way it works is that each interaction builds on the last. Imagine you are on social media sharing useful contact interacting with people.
Do you think your credibility would increase? The answer is yes and you might be surprised how that person will now take your phone call.
2. Pre call planning
Google is great for research you can find an awful lot out about people; both clients and candidates. The good news is you will find out even more on key social media channels like LinkedIn and Twitter. People's profiles give a great insight into what might be important to them. Picture the scenario of finding out that you have more in common than you realised or that the role you have really will be a dream job for them. Do you think that they might be more interested when they realise you have taken the time to work out what is important to them?
Prospecting is a word I sometimes shy away from. I like to think of it more like match making. For us in rec to rec that is; recruitment client to recruitment candidate. For you that will be; awesome dream role with your favourite stellar candidate.
These people are hanging out on social media and you can connect with them.
Article Source: http://www.abcarticledirectory.com
Cheryl Wing is the M.D. of GSR2R and has over 12 years' experience running her own award winning Rec to Rec company that helps recruiters get the best roles in the industry. If you want graduate recruitment agencies that delivers contact Cheryl at www.gsr2r.com
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