Content Marketing provides all 5 of the simple steps necessary to build a profitable online business: content creation, online visibility, traffic generation, and product and profit creation.
So let's talk about the incredible power of consistent content creation. Here are just a few of the benefits that come to mind:
Benefit 1 - Increase your reach - You can reach around the world with your content. It still amazes me to get blog post comments and listeners on my teleseminars and webinars from around the world. And it's even more amazing to gain customers from all over the world.
Benefit 2 - Increase your confidence - When you regularly create content from which you profit, you gain a tremendous amount of confidence. My students tell me how great it is to wake up every morning knowing they can sit down at their computer and create content that is going to make a difference.
Benefit 3 - Increase your visibility - Regularly creating content allows you to easily answer the question of what to say on Social Marketing sites. You get to be visible with good stuff that people can use, plus you get to be found all over your niche.
Benefit 4 - Increase your traffic - Content brings in traffic. You just have to follow these 4 simple rules:
1) Don't chase after traffic
2) Find out where the traffic is going
3) Get it front of it with your content
4) Redirect the traffic where you want it to you - your sites.
Benefit 5 - Increase the difference you make - I believe that if you have a message inside of you that can improve the life of others, whether that be a better relationship or catching more fish, you have both a right and an obligation to get it out there. The more content you create, the bigger difference you make.
Benefit 6 - Increase your list community - My students and I have found that creating content is really the best way to build a highly responsive list. When someone takes the time to read your content and the way you approach and solve problems, then decides to join your list community, you have gained a highly qualified new member.
Benefit 7 - Increase your profits - Here's what I believe with all my heart: Not only do you have a right and an obligation to get your message out to the world, you also have a right and an obligation to profit from it. You are a leader and role model to those on your list.
So go create some content.
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