- How To Increase Your Sales By Asking Questions
"Sometimes questions are more important than answers." Nancy Willard, American poet Jeopardy contestant: "Alex, I'll take prosperity for $200." Alex: "Answer: This will land you more sales." Contestant: "What is asking the right questions?" Alex: "Correct!" I can't help you win Jeopardy, but I can help you increase your sales by asking questions - but only if you keep reading.
- The Renter Pool Is Growing - Dive in and Swim (and Sell) Your Way to Riches
Come on in. The water is fine. After all it is summertime -- always a good time for home sales. And this summer you might find the water is particularly inviting. That's because you have more people to approach - specifically renters.
- Want To Be An Entrepreneur? Start Here!
Want to be an entrepreneur? It's the first question everyone asks: where do I start? Well, if you want to be an entrepreneur but you wonder what's been holding you back, I have the perfect place to start: the mirror.
- The Well-Fed Fox: How Focus Gets You All the Rabbits You Want And Makes You Happier At Work
If you take one thing from this article, let it be this: If you want it all, focus on one thing at a time. Sure, you may not get the first rabbit as fast as you'd like. But when you put your full effort toward that rabbit, you'll have a much better chance of catching it. And when you do, you're proud, you're more confident and most importantly, you're nourished with enough energy to catch the next rabbit.
- Spring Training for Realtors
"The fight is won ... long before I dance under those lights." Muhammad Ali I don't know all the reasons why Muhammad Ali earned the nickname, "The Greatest," but I know one of them for sure. And his quote above says it all: he had the fight won before he even fought. All because of one simple word: preparation.
- Let the UConn Lady Huskies Teach You How to D.U.N.K. in Your Job
Let me save some of you some time. If you don't want to be better at your job, please move on to something else. Good. Now that I have people who appreciate the idea of winning with me, let's continue. And when I say winning, I mean winning at an entirely new level. The kind of winning that makes jaws drop. This article is about reaching the absolute pinnacle of achievement - a pinnacle so high that we have to stretch the English language.
- The One Word That Will Make You an Amazing Salesperson (Hint: It Rhymes With Rabbit)
Let's get to why you're reading this in the first place: to become an amazing salesperson. What actions do you need to make habits to become that amazing salesperson? And equally important, how do you make those activities actual habits so that they're second nature?
- Be Ready for the Millennials or Be Ready to Find a New Line of Work
Sometimes you have to adjust your strategy to win. And one group you'll need to adjust for is coming over the proverbial hill: millennials -- those born between 1981 and 1997. And yes, they're riding Shetlands. Put more simply: they're different. And if you understand those differences -- and adjust your aim -- you and your bottom line will be just fine.
- Making Friends With Crocodiles: Rethinking Your 2017 Marketing Plan With Rising Interest Rates
As expected, for only the second time since the Great Recession, the Federal Reserve opted to raise interest rates one-quarter of a point. Many economists agree and predict mortgage rates will keep climbing. The big question for Realtors of course is this: "How can I still have a stellar 2017 despite those rising interest rates?" Glad you asked. First, no fretting, because you CAN have a great year.
- The Fail-Proof Business Plan for 2017
Psst. Don't tell anyone. I'm not sure if this is against the rules or not, but this isn't your average article on how to write a business plan. Instead, it's an actual business plan worksheet. So yeah, from a distance, it sort of looks like an average article. But I've disguised it. Our secret.
- Managing a Seller's Appraisal Expectations
Dogs have fleas. Postal workers have dogs. And Realtors have ... well, appraisers. Yep, no matter who you are, what you do or where you live, life always presents its hurdles. For Realtors, that hurdle is often appraisals - especially after the housing bust. Today, appraisals can kill a deal faster than a Realtor can make a U-turn.
- Taking the Fear out of Phone Marketing
It can't just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That's bad news because the phone may be your best sales building tool.
- Why Realtors Should Take an Interest in Pinterest
One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself and selling homes easier.
- Safety Matters: Are You Part of the 40 Percent?
I read a statistic recently that shook me: Research last year from the National Association of REALTORS® found that four in 10 real estate professionals say they've experienced a situation that made them fear for their personal safety.
- How Wal-Mart Can Help You Keep Your Commission
"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." Douglas Adams
- 1 Billion-Plus Reasons Why You Should Be Active on Facebook
The number is staggering and potentially career-ending for Realtors who ignore it: 1,440,000,000. That's the total number of monthly active users on the social medium Facebook.
- Whose Cow Is That? 5 Tips For Branding In The Digital Age
Branding is all about identity. And for Realtors today (as it was for ranchers), it's vital because there are so many of you out there and you have to let people know whose cow is yours. Branding is also more complicated than a swift, blistering poke with a hot iron. The internet -- with websites, social media, mobile technology, etc. -- has added layer upon layer of added to-dos to your marketing to-do list.
- Timeout! Time For Some Coaching To Reach The Next Level
"If you do what you've always done, you'll get what you've always gotten." -- Anthony Robbins. WARNING: If you only want what you've always gotten, don't waste your time reading this article.
- Five Ways To Help Your Agents To Achieve More
Napoleon Hill is the author of "Think and Grow Rich," the book that has sold more than 20 million copies. But he also wrote a book called "The Law of Success," and in that book he shared what he called his golden rule and true secret of success: "Only by working harmoniously in co-operation with other individuals or groups of individuals and thus creating value and benefit for them will one create sustainable achievement for oneself."
- Successful Real Estate Agents Share These Four Traits
Be honest. When times have gotten a little tough you've asked yourself THE question: Do I have what it takes to make it through this? We all question ourselves - especially in stormier times. But the good news is you can always answer "yes" to THE question. Why? Because the traits that make top producers successful can be learned.
- Keep Your Foot On The Pedal In The Fall For Record Sales
Summer is getting smaller in your rearview mirror and with it goes -- some Realtors believe -- the best part of real estate's buying and selling season. But before you believe them, you might want to take another look through your windshield and see what's right in front of you: fall.
- The Art of Getting Referrals: Five Sure-Fire Ways to Get More Referrals in 2015 and Beyond
Wouldn't it be great if you didn't have to market your services? Just serve and help clients all day - it's why you chose real estate in the first place, right? To help people. But if you're like most Realtors, you're likely working your butt off just to get those clients. So what's the answer? Referrals - from your current and past clients, family, friends and acquaintances.
- Get Your Year in Gear: How to Create a Business-Winning Plan for 2015 in One Hour
Every serious Realtor needs a good plan. That means if you're reading this, you're in the right place. Stick with me and you'll end up with a plan that can make your 2015 a much better year.
- 2 + 2 = 'More' For You in This Spring's Market
Real estate professionals are staring directly in the face of a sellers' market in a good chunk of the country this spring. A recent survey says nearly half of all agents see it this way. And the National Association of Realtors agrees: inventory is down and there are signs of seller confidence.
- Be The Floating Agent In Your Farm Area And Rise To The Top
Are you the floating agent in the minds of your target market? If your name was mentioned randomly to anyone who lives in your farm area, would that person immediately say, "Oh, yeah, she's the Realtor who does a great job."? If not, why not? Like they say, "There's no time like the present." Especially in 2014.
- The Top 5 Essentials Realtors Must Know for 2014
Each year brings changes Realtors simply must know to be successful. And 2014 is no different. In fact, this year your brain will likely be challenged with more changes than average. Here are five essential must-knows for 2014.
- How To Make 2014 Boom With Boomers And Boomerangs
The old marketing maxim says: If you aim for everyone, you won't hit anyone. It makes sense because of the avalanche of marketing messages consumers endure daily. So your marketing "arrow"has to have a sharp tip -- one that sticks when it's shot. It has to piercethrough the clutter and speak to specific prospects.
- What Buyers Really Want And How You Can Sell More to Them!
This year, three organizations unveiled new findings about what buyers are really wanting these days - information that can help you finish 2013 on a positive note. These groups included The National Association of REALTORS®, the National Association of Home Builders and Consumer Reports. I've taken the liberty of condensing the findings here, but I've also added an extra bonus: how you can use them to sell more homes.
- 2014 Top Real Estate Trends
One secret to success in real estate is this: get to know your clients' best interest and always keep it in your heart. That fact has led me to create my own quote I know is true: People don't care what you know until they know you care.