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Allison Babb's Articles

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Starting a Business?: 3 Questions to Ask Berta is a talented in two areas and she's undoubtedly very skilled and experienced at both. She can choose either to launch a business, but as with most new entrepreneurs, she's unclear on where to start and she'd like some guidance on business planning and next steps. Berta has tried multiple times to create a clear plan for her business, but struggles with moving forward. Here's my advice to her... Small Business Coaching on 3 Ways to Grow Your Business It probably goes without saying that all self-employed people want to grow their small businesses as quickly as possible. Solo entrepreneurs, in particular, can find this to be quite a challenge. Perhaps it's because we're often wearing many hats and juggling many responsibilities. Growth can seem slower and harder to achieve at times. In this article, discover 3 ways to grow your business. Small Business Coaching: Let's Complain About the Recession Only If... If only I had a dollar for each time I get asked "How's the recession affecting your business?" My answer? "It's not. I've got my own bailout plan." I feel like I'm almost expected to complain at the sound of the "R" word when it comes up in conversation. But see, I refuse to complain. In fact, I say to business owners, let's complain about the recession only if these 4 things are true for you in your business: Small Business Advice on Why Referrals Are Not Enough A majority of entrepreneurs I've worked with admit that word-of-mouth and referrals are their primary ways to attract new clients and customers. Referrals should be a part of your business life for sure, but too often I see it become the only way to bring in new business. Here are 3 reasons why referrals are not enough... Small Business Advice: Are You Image-Marketing? If you're a bootstrapping solo entrepreneur, image-marketing should probably be pretty darned low on your list of priorities...let me say if your competition tends to be heavy corporate types or mega-company types, then you are probably competing with mega "image-marketing" as well and may need to do some level of that...here's why I'd ditch image-marketing in favor of these 3 types of marketing that are far more effective ... Success On A Budget The best thing I ever did for myself as a business owner was to become a student of success. That meant plunking down some cash to get the knowledge I now have...When we stop learning, we stop growing and our businesses typically follow. Today, I'm consistently investing in 5-figure coaching programs...but I didn't start out that way...Here are 5 budget-friendly ways to get some revenue-producing knowledge for your business. You May Lose Customers Without One So what do you sell? For a lot of solopreneurs, the answer is just one thing. Maybe two. I'd like to encourage you to rethink that. And even if you have a good selection, it won't sell if it just sits there. Customers show up to do business with you in a variety of different ways so let's talk about how to set up this thing called your "sales funnel" to increase revenue. Small Business Advice: Convert Prospects to Clients With This I remember the conversation vividly. An entrepreneurial couple came to me for help because of a chronic problem with late payments from clients and the impact was, of course, their own financial struggle. I listened to what was happening and here's what I suggested to attract more clients and also eliminate the payment problem... Small Business Advice: Are You Chasing After These? It's almost like an "entrepreneurial curse." Not in a bad way, but it's that need to continually be in search of the "next sure thing to grow my business." That desire isn't inherently bad, but it can plague us so badly that it literally stops us from creating the very success we desire. Small Business Advice: Is Your Product or Service Enticing One question I often get from small business owners is "How do I get people to buy my stuff?" I'll admit the phrase "getting people to buy" makes me squirm a bit as it seems to suggest pushing products on potential customers when the opposite should be true. Find out why in this article. Small Business Advice on How to Generate Qualified Referrals Whether you join a networking group or you're trying to get your clients to refer others to you, one thing's for sure, when the referrals show up, you want them to be qualified referrals. In this article, find out how to generate more qualified referrals. Small Business Advice: Don't Lose Your Shirt Buying Ads Self employed people typically think of buying ads as a way to get the word out about their small businesses. But don't lose your shirt buying ads. In this article, find out why. Self Employed? How to NOT Become a Slave to Your Business There are so many self-employed people out there running themselves ragged. In fact, their small business is running them. And trust me, I've walked that path myself. Up late at night, going all day long, believing that's just the way it is for small business owners. But that's not so. In this article, discover some options for NOT becoming a slave to your business. Small Business Advice on Getting Referrals All business owners want referrals and we often assume it is an organic process where the business owner is not actively involved. But there are ways in which you an stimulate referrals.