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Allison Babb's Articles in Small Business Resources

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Small Business Advice: Are You Image-Marketing? If you're a bootstrapping solo entrepreneur, image-marketing should probably be pretty darned low on your list of priorities...let me say if your competition tends to be heavy corporate types or mega-company types, then you are probably competing with mega "image-marketing" as well and may need to do some level of that...here's why I'd ditch image-marketing in favor of these 3 types of marketing that are far more effective ... Small Business Advice on Getting Referrals All business owners want referrals and we often assume it is an organic process where the business owner is not actively involved. But there are ways in which you an stimulate referrals.