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Ari Galper's Articles

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4 Classic Cold Calling Mistakes I’d like to talk about 4 classic cold calling mistakes from the old traditional approach that will put you on the wrong path if you’re not careful. Cold Calls - A New Way to Open Most of us design our cold calling around scripts and strategies. Isn’t that how we’ve been taught by the sales gurus? Sales strategies do the exact same thing. There’s something about scripts and sales strategies -- it always shows. I call this "The Wall." The traditional cold calling approach, which has been taught by the sales gurus for years, involves immediately giving a pitch about who you are and what you have to offer. How to Stop Cold Calls from Feeling Intrusive - 4 key ways to be seen as helpful while cold calling Most people sense that cold calls are self-serving to the person calling. When our cold calls do not feel intrusive, people naturally are more open to talking with us. Focusing on being helpful takes us away from the traditional sales mindset. To be perceived as helpful, we must actually be helpful. How to Build Great Relationships through Cold Calling Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We’re real people talking about real things. This artificial role puts a great stress on us, and sabotages our cold calling conversations. Building relationships humanize our cold calling conversations -- and ourselves. Cold calling conversations become more natural.