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Bob Urichuck's Articles in Sales

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Stop Selling, Ask for A Sales Referral! A sales referral is when you, as a sales professional, ask a client, a prospect (or even an acquaintance or friend) for the name and contact information of someone who might have an interest, need or want for your product or service.nAn introduction to the individual makes the sales referral even more powerful. Stop Selling! Build Relationships and They Will Buy. Let's face it, people buy from people, particularly people they trust and like ' people who remind them of themselves. This is the foundation of a relationship. Therefore it is important for you, as a sales professional, to learn how to quickly build rapport and gain that trust.