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Brian Lawley's Articles in Project Management

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  • The Gold Feature MRD Technique
    Take the most significant feature from your product and turn it into the gold feature. Use this technique to drive effective marketing for your product.
  • Leveraging Google
    How and why you should spend your time optimizing your website on the web. What it takes to get your site the attention and web traffic that it deserves.
  • Writting Effective Benefits Statements
    How to turn features into compelling benefits that matter to customers. When you create effective features benefits will arise and customers will notice.
  • Product Promise
    Making trustworthy promises on products to satisfy customers.
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