Colleen Davis's Articles - ABC Article Directory | Submit Articles | Article Search Engine

Colleen Davis's Articles

Display Category\|Title\|Newest\|Oldest
The Safe Way of Business Card Printing As the creativity of this new century burgeons, so do we risk a lot of things in business and design. In business card printing, many are risking their careers and their reputations in untried and untested design schemes and formats. How Long Should Your Business Booklet Be? A great question about booklet printing that a lot of people struggle with is its length. Since booklets are not “books” per se, and books themselves vary and length, the rules for the length of booklet printing can be vary vague and often confusing. Curing the High Costs of Direct Mail Marketing Do you want to cure the high cost of your direct mail marketing campaign? Well the solution to this is to use cheap postcards. Yes! Cheap postcards can be easily deployed for a direct mail marketing campaign. Using such things as postcard templates Curing Those Boring Letterheads Make no mistake, most letterheads are boring. Typically company letterhead printing is usually boring since they are commonly used for purely functional purposes. Of course, this doesn't mean you should follow the norm and be boring yourself. Hot Postcard Ideas for Marketing Postcard printing is an integral part of a print marketing campaign. In this article, we will teach you how to go beyond your poster template and use the latest and hottest postcard ideas for marketing. Hopefully this should improve your postcard printing How to Influence an Ad That Sells Every marketing campaign has the same bottom line: make that sale. That’s the number one reason why you’re in business anyway. Your goal is to make your target clients buy your product and service; and that is where you get your profits. How To Make Your Notepads Useful A lot of people who print notepads these days are getting to the point where their notepad printing isn't really useful. With overdrawn marketing goals, some custom print notepads utterly fail at being useful for people. They become just glorified fliers with space for some notes. When Is The Right Time To Use Online Printers? Online printers may not be the first choice for some people out there, but there are definite benefits to it that those people may be missing out. I have found that there are specific circumstances when online printing can really help expedite my job and make it easier for me to produce In Addition to Your Name, More Information You Need to Put In Your Business Cards So here’s the thing, it’s a no brainer that with your business card printing, you need to have the staples in your content – name, company, address, phone number, mobile number, email and website address. Whether it’s the regular black-on-white or color business cards Is Niche Marketing For You? The very essence of marketing takes root on the fact that you need to promote your business in order to attract customers. Without a marketing system in place, your business would have a very hard time accomplishing what you’ve set out to do What Is Marketing, Really? It’s a fact: marketing is an essential process that you need to do if you’re in business. There’s no doubt that many expert marketers and thousands of marketing strategies concentrate on conveying the message that marketing is significant to the success of any business. How to Market With Double the Results Would you like to increase your returns exponentially? What would you say if every time you go out and market your product and service, you catch double the amount of clients you’ve targeted with your marketing collaterals? What if your custom brochures for example can work hard Do I Know You? Do you often come across target clients and prospects and they tell you that your product or service is quite familiar? Or even when someone sees your company name, do they ask “Why do I know you?” This just goes to show that whether you’re marketing to a small community This is How You Do Your Business Cards Business card printing is very important in any business. Print business cards are every company’s way to represent themselves even without the physical presence. And they are the vey tools to use if you want your target clients to get a hold of your contact information. The Correct Way To Write For Catalog Printing Catalog printing is not just about the layout and the photographs. For any kind of custom catalog to be a success, the writing of the catalogs must also be something that must be focused on. The written aspect of catalog printing is the meat of your message Knowing the Difference between Success and Failure This is the most important truth in any business – if you need to be successful, you have to realize that there is a very thin line separating success from failure. And sometimes that line becomes invisible to the naked eye. Optimism: How to Survive the Recession Economists suspect that the current recession in the US today will turn for the worse and might even surpass the period of decline during the Great Depression in the late 1930's. Whilst the Great Depression was 'accidentally' solved because of the start of World War II The 5 Mantra of Marketing Marketing is a very important process that any business needs to have in order for one to succeed. In fact, the key to any business success is in the marketing campaigns that one comes up with. Marketing and promoting one’s business can make or break it. You Can Start Small and Get Big Profits for your Business Indeed you can start small and yet get a huge profit from your business. It may not be easy, but it can be done. Many business owners have started small and now are enjoying their big returns. It’s all a matter of working diligently to get what you want. The Proper Execution of a Brochure When you invest in brochure printing for your business, it is important to do the proper execution techniques for the whole process. Printing brochures is not just a mundane task, it is an important and integral part of the promotional campaign for any kind of business. Reducing Printing Errors is Easy Before you go right ahead and approve of your final proof for your marketing collaterals such as your newsletter printing, you might want to consider these tips to help you reduce if not eliminate the errors that can cost you later on when you print newsletters How To Use Poster Templates Effectively Templates are a great help for new people in custom poster printing. They provide people with an easy to follow layout for their designs in printing posters. They also save time in the design process, taking away most of the worries Learning the Basic of Graphic Designing for your Flyers For a well-designed flyer printing collateral, there are basic guidelines that one should follow to create effective full color flyers. Whether you’re a newbie or a professional graphic designer for such a long time, the basic elements are the foundation and backbone A Quick and Dirty Guide to Flyer Design A print flyer design is very easy to think up. You don’t have to be a professional graphic artist, and you don’t need to know a lot about flyer printing to make them. All you need to do is to stick to a few basic and very simple to understand guidelines What Kind Of Binding Should You Use For Catalogs? When you print catalogs, there are several binding options that you need to choose from. These can vary in cost and it will also change the overall appearance of your catalogs. Depending on the purpose and audience of your catalogs, one binding type may be better for your purpose than others. Write Sure-Fire Headlines For Your Brochures Headlines, in addition to color and design, is what makes your readers want to stop and pick up your brochure printing. Whether you’re marketing or selling your business, your color brochure printing’s appeal depends on the impact your headline has on your target clients. Movie Posters Sell Movies Tom Cruise, Will Smith, Julia Roberts, Russel Crowe – all big names. But do you ever wonder why movie celebrities have fame, power and fortune? Because movies are big business. Making movies and selling them is business. As a business, movies have to be a hit in the box office. Choosing the Right Typeface Typography is a form of art. In case you are wondering, typography has been used as a visual tool to provide development and create opportunities to direct particular actions or behaviors. Through history we could see how it developed from letterforms carved Don’t Lose Sight of Who You’re Really Marketing To My guess is that when you first sat down before your company opened up you spent a lot of time figuring out who you were going to appeal to. These were the customers you thought you would have the best chance at attracting. The Downsides of a Broad Target Audience The more customers you have the better. Following this, the more customers you try to target with your marketing the more you’ll gain, so why wouldn’t you go for a broad audience? In reality the more people you try to reel in Establishing the Right Tone Ever picked up a piece of advertising, maybe a postcard, and seen in massive letters across the front of it something that just sounds so incredibly excited you can’t really believe it anymore? It’s like commercials where the announcers have these giant smiles Never Bother With Sub-par Business Cards or No Cards at All You’re about to go to a tradeshow and you realize that you don’t have any business cards on you anymore. You had handed out the last one just the week before and you haven’t had a chance to print business cards since. The Relation Between You and Your Business Card Business cards can be a very personal kind of marketing, and can act as an extension of yourself in a way most other marketing isn’t capable of achieving. Even if you work for a large company you can still be designing your own business card Know What You’ve Done Before A very important element in marketing is being aware of exactly what you’ve done in the past. There are a few reason why this is going to be important. The first is because you want to be able to gauge how well a particular message Are You Giving the Answer to a Problem? Life is full of problems both big and small. Many of these are just little inconveniences in life that people get used to. You just don’t really think about it anymore, and because of that, you can be given a pleasant surprise when you find a solution to it. Let Your Competition Teach You Many new business owners view their potentially heavy competition with a look of apprehension and fear at the prospect of going up against such well established companies. Brochure Design Tricks That Work It doesn’t matter that you have an outstanding product, or even excellent customer service; as long as your marketing medium look more depressing than the others in your industry, you wouldn’t be able to convince your prospective clients to think otherwise.