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Daiv Russell's Articles

  • The Psychology Behind Successful Sales Team Motivation
    One of the biggest challenges facing Sales Managers today is motivating and retaining employees. Motivation is an organization's life-blood; yet "motivation," as a business subject, is largely ignored. Motivated employees are needed in rapidly changing workplaces. Motivated sales teams help organizations survive simply because they are more productive. Seldom is a clear, coherent, and overall approach taken to the challenge of motivating people. Most organizations don't give it much thought until something starts to go wrong.
  • Successful Marketing with Maslow
    Abraham Maslow's Hierarchy of Needs has become a landmark in the study of human behavior. He could not have imagined that his conception, completed in 1943, would continue to influence the world for the next 65 years.
  • Fun Team Building Activities
    Janet was a manager for an insurance company and she complained, "We don't work together as a team!" Larry, her human resources consultant said, "Everyone just seems to do their own thing, they don't share information, don't try to help each other, and just don't seem to care about anyone else's problems. What we need is a team building offsite!" The two of them put together a two-day offsite for their team at a local resort. Because Janet wanted to fix the problem ASAP they had it just a few days later. Larry worked hard on putting together a schedule of trust building, ice breaking, and brainstorming.
  • Online Marketing - How to get your New Website in Google
    Do you run one of the thousands of businesses that only just created a site that gets no patrons? One of the most common misconceptions about online marketing is that simply setting up a site brings you people who turn into paying clients - however, it just doesn't seem to work out. An unfortunate many believe in what I refer to as "Field of Dreams" web marketing, thinking "If you build it, they will come."
  • Small Business Marketing Idea: Stuff Your Wallet Through Wallet Mailers
    The Wallet Mailer is a direct mail piece that closely resembles a man's folding leather wallet. It has room and pockets for imprints and inserts the size of credit cards, business cards, and currency such as might be found in a real leather wallet. A small business could use the wallet mailer in several ways to attract new business. Folded and ready to mail, it is the size of a postcard. One first class stamp will allow the insertion of four currency bill size sheets or one tri-folded 8.5 x 11 sheet plus one bill sized coupon.
  • What Every Lawncare Service Needs to Know about Magnetic Marketing
    If you're a lawn care specialist, you're always in the market for new business. Even the most delighted clients still move, change jobs, and disappear for all sorts of reasons. You constantly have to bring on new customers to make up for those who leave - even when you're the best lawn care in town. It's not enough to provide a great service -- you need to find a means for prospects to know that you have a great lawn care service and how to locate you. Will magnetic truck signs assist or injure?
  • Web Marketing Articles - Secrets of Writing Headlines
    Nearly all online marketing wizards see eye to eye – One of the major factors to effective online marketing is through writing and distributing articles. You realize you must capitalize on the potential of online marketing using articles, but how important is the headline? What's the most effective way to write good headlines to stand above the rest?
  • Break the Golden Rule For the Sake of your Team
    It looks so very simple, don't you think? "Do unto others as you would have them do unto you." The Golden Rule appears so undisputed that it could be a solution for every relationship. Simply act toward everyone the same way you would prefer to be taken care of and everything will run wonderfully, right?
  • Does Your Landscaping Company Need Magnetic Signage?
    If you have a landscaping company, you could always use more business. Even your biggest fans simply change jobs, move, or disappear for a variety of reasons. You constantly have to bring on new customers to make up for those who leave - even if you're doing do everything right. It's just not enough to do a great job -- you have to figure out a way for potential customers to know that you have a great landscaping service and how to locate you. Will magnetic signs help or hurt?

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