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Daniel Sitter's Articles in Business

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Customers Tend To Buy The Who, Not The What Let's face it salespeople: Assuming that your customer knows what he needs, almost without exception, he can locate an alternate source for virtually any product that you sell, many times at a lesser price. The internet is loaded with sites ready to sell almost anything at unbelievably low prices. The question becomes "what are you going to do about it?" Selling Through Entrepreneurial and Social Networks The remarkable principle of Six Degrees of Separation states that we are all related somehow within six iterations. Since that is true, our very relationships will eventually provide the exposure we desire. It's not so much who you know directly, but rather who you know who knows who you need to know! The resources you need are there, you simply need to connect the dots. Designed in America But Built In Korea The backbone and the financial strength of our country has traditionally been our innovation and manufacturing prowess. We have previously been the envy of the world. Now, our textile and consumer products industries are all but gone and our American automobile industry has been surpassed for the first time. What is next? Where is this all going? Daily Remedy for Natural Sales Enhancement My experience among entrepreneurs has demonstrated to me an overall sense of fear or hesitation when it comes to sales. Some business owners dread the subject. Some hope that marketing alone will sell their products, alleviating them of the perceived selling chore. The fact remains, that an integral component to success in most business endeavors is the sales function. So what is the entrepreneur to do? Learn to Deal with Busy-Ness As the distance to the world market is shrinking, opportunities have grown at a record pace and the speed required to act upon new information is unprecedented. Today and tomorrow, "He who hesitates truly loses." Opportunity waits for no one and richly rewards the decisive. Learn to Sell Only to Deserving Customers I have several ex-customers and prospective accounts that I choose not to do business with. That’s right… I choose. While the reasons vary, the common thread is that pursuing their business is not a wise use of my time or company resources. Mistakes To Sell By Problems are often our best friends as they allow us to gather insights into our customer's needs and providing additional opportunities. Yes, problems are actually exciting opportunities in disguise, but only if handled properly. Sales 101: Beware the Dreaded Cell Phone Ringer Some time ago, I stopped bringing my cell phone into presentations and sales calls. I want my customer or prospect to know that our meeting is the sole purpose for my visit and that his business is important to me. At that moment in time, his business is my only concern. My focus and attention are directed at him. This practice non-verbally states that I value and respect his time, conscious of the importance of our relationship

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