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David C Skul's Articles

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  • Managing Multiple Blogs Successfully
    Realizing the tremendous potential of blogging, many businesses have developed multiple blogs to promote multiple product lines.
  • Make Your Business Better with Web 2.0
    Much has been written about the power of Web 2.0 as a marketing tool and for good reason. Its power to help you market products to potential customers is undeniable. However, besides marketing your products, Web 2.0 can help your business in other ways.
  • Do's and Don'ts of Blogging
    Setting up and maintaining a web site is now standard practice for small to mid-sized businesses looking to establish their online presence and increase sales.
  • Boost your Business with Web 2.0 Advertising
    Web 2.0 has revolutionized the way online advertising is happening. Now, instead of spending a large budget on blanket advertising techniques, advertisers can target specific audiences while cutting costs, connecting with customers and improving the chances of getting a sale.
  • Blog Your Business to Success 2008
    The Web 2.0 revolution has presented a number of new ways to market your products and services — few more effective than the simple blog.
  • Web 2.0 Advertising – Crucial in a Word of Mouth World
    Word-of-mouth is the crucial component of Web 2.0 advertising. Unlike conventional advertising, which was solely one way and largely interruptive, Web 2.0 advertising actually welcomes control by users and invites users to create and share their own messages. In that sense, Web 2.0 advertising is revolutionary.
  • Web 2.0 – Advertising Advantages
    Word-of-mouth advertising is the defining element of Web 2.0 advertising. It’s all about making new connections and expanding your internet presence via social networking.
  • Three Simple Steps to Increase Your Blog Readership
    Blogs are an integral part of Web 2.0. Companies who were once skeptical about the effectiveness of web 2.0 are quickly acknowledging the value of blogging on the internet.
  • Great Content – the Key to Social Bookmarking Success
    If you visit an article submission site, you'll find out right away that most of the content is shallow. The content is designed to "tease" readers into clicking a link in the author's resource box. While it's a good way to get traffic, this process, writing and submitting articles, is more about quantity than quality. In effect, it places little value on the content itself.
  • Strategies for Turning Social Networking Contacts into Customers
    Social networking sites are a great way for small and mid-sized businesses to build a customer base. There are several different types of social networking sites that are designed for different purposes, which one you choose depends on the product or service you are trying to market as well as what your ultimate goal is.
  • How to Maintain a Very Successful Blog
    The success or failure of a blog depends on a combination of several different factors. These factors include your blog's topic as well as its layout. An equally important factor is the ability to promote your blog to reach a large, and interested, audience.
  • How Blogging gives Small Businesses a Competitive Edge
    Blogging produced a revolution in the business of online marketing. While blogging is a great Web 2.0 marketing tool for any business, it has become, especially for new, shoestring budget start-ups, a vital means to getting website traffic.
  • Six Tips for Increasing Blog Traffic
    If you've built a blog, your primary focus should be in developing a solid readership. Now that you have your blog running, you've been adding quality content, and you've been engaging your readers, what do you do now?
  • What can Social Networking Can do for You
    Online social networking offers internet users a means of connecting and sharing information with other individuals and groups who share common interests and goals.
  • Social Media - If You Build It, Will they Come
    Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to experience full results. Creating and deploying social media without a concerted commitment to making the community thrive is an exercise in futility.
  • How to Deal with Coments on Your Blog
    What makes blogging so different about traditional publishing platforms is that it allows visitor interaction - interaction between the blog owner and the visitors as well as interaction amongst visitors.
  • Social Media Marketing - An Overview
    Word-of-mouth marketing has become one of the most exciting marketing opportunities on the web. The Web 2.0 revolution has allowed web users the ability to reach across the globe to voice their opinions, connect with like minded users, and vote on the best content.
  • Social Network Marketing – Legal Pitfalls
    The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them.
  • Social Network Marketing - The Wave of the Future
    An estimated $900 million will be spent on social media advertising in the United States this year, and that figure is estimated to hit $2.5 billion by 2011. This is for advertising only. Millions more are being invested in other social media marketing techniques as websites like FaceBook and MySpace offer increasing opportunities for businesses to reach potential customers.
  • The Do's and Don'ts of Blogging
    Setting up and maintaining a web site is now standard practice for small to mid-sized businesses looking to establish their online presence and increase sales.
  • Five Tips to help you Succeed at Web 2.0 Marketing
    involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization's staff.
  • What can Web 2.0 Marketing do for You
    The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace.
  • Marketing Techniques for your Social Networking Website
    Web 2.0 has its own unique look and feel, indeed it's become a culture unto itself. If you plan to setup your own social networking site, learn from the successes and failure of previous entries. This article examines the characteristics of a successful Web 2.0 website.
  • Use Social Networking for Market Research
    Traditionally, marketers used demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message across to the right people. However, social networking provides a new opportunity to assess markets in near real-time.
  • 3 Principles of Social Network Design
    Social software designers are learning that designing for group behavior and interaction is more complex than designing for individual users. Especially in social network design, the unpredictability in user response and group activities can pose design difficulties. In order for a social network design to be successful, there are several basic principles that should be followed.
  • Web 2.0 Marketing Terms Explained
    If you want to master Web 2.0 marketing, you'll have to get comfortable with lingo. And I can assure you, there's a lot of lingo.
  • Web 2.0 Marketing 5 Concepts That Matter
    Web 2.0 marketing has made previous conventional marketing methods seem nearly obsolete. Trying to succeed in a Web 2.0 world means having to discard old marketing notions and embrace new ones.
  • Web 2.0 Marketing – Communicating and Measuring Results
    Web 2.0 is a technology that is people centered. It is characterized by enhanced interactivity, social features, ease of use, quick reaction times and fast loading applications.
  • Top Ma.gnolia Marketing Tips
    Ma.gnolia is a powerful website traffic driver. Once someone bookmarks your page on a social site like Ma.gnolia, the likelihood of that person coming back is much higher than a typical browser bookmark.
  • SEO Your Blog the Right Way
    With well over 100 million blogs online, it's certainly not easy to get noticed. But blogging is inherently SEO friendly. Why? Because search engines look for fresh content. And if you're using your blog correctly (i.e. you're updating it consistenly) then getting great SEO results is just a matter of time.
  • Web 2.0 Marketing - Should or Shouldn’t You
    In an era where customers openly compliment, criticize and discuss your services and products, and thousands of other viewers read these comments, getting into Web 2.0 marketing can make even the tough skinned shudder.
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