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David C Skul's Articles in Internet Marketing

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Web 2.0 – Advertising Advantages Word-of-mouth advertising is the defining element of Web 2.0 advertising. It’s all about making new connections and expanding your internet presence via social networking. Great Content – the Key to Social Bookmarking Success If you visit an article submission site, you'll find out right away that most of the content is shallow. The content is designed to "tease" readers into clicking a link in the author's resource box. While it's a good way to get traffic, this process, writing and submitting articles, is more about quantity than quality. In effect, it places little value on the content itself. Social Media Marketing - An Overview Word-of-mouth marketing has become one of the most exciting marketing opportunities on the web. The Web 2.0 revolution has allowed web users the ability to reach across the globe to voice their opinions, connect with like minded users, and vote on the best content. Social Network Marketing – Legal Pitfalls The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them. Social Network Marketing - The Wave of the Future An estimated $900 million will be spent on social media advertising in the United States this year, and that figure is estimated to hit $2.5 billion by 2011. This is for advertising only. Millions more are being invested in other social media marketing techniques as websites like FaceBook and MySpace offer increasing opportunities for businesses to reach potential customers. Five Tips to help you Succeed at Web 2.0 Marketing involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization's staff. What can Web 2.0 Marketing do for You The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace. Marketing Techniques for your Social Networking Website Web 2.0 has its own unique look and feel, indeed it's become a culture unto itself. If you plan to setup your own social networking site, learn from the successes and failure of previous entries. This article examines the characteristics of a successful Web 2.0 website. Use Social Networking for Market Research Traditionally, marketers used demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message across to the right people. However, social networking provides a new opportunity to assess markets in near real-time. Web 2.0 Marketing Terms Explained If you want to master Web 2.0 marketing, you'll have to get comfortable with lingo. And I can assure you, there's a lot of lingo. Web 2.0 Marketing 5 Concepts That Matter Web 2.0 marketing has made previous conventional marketing methods seem nearly obsolete. Trying to succeed in a Web 2.0 world means having to discard old marketing notions and embrace new ones. Web 2.0 Marketing - Should or Shouldn’t You In an era where customers openly compliment, criticize and discuss your services and products, and thousands of other viewers read these comments, getting into Web 2.0 marketing can make even the tough skinned shudder.