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David Little's Articles in Multimedia

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Sign of the Times Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment. More Signs of Digital Signage Adolescence A new business to measure the audience for in-store marketing via digital signage and other ad vehicles should help to propel retail digital signage into the ranks of bona fide media contenders. Signs of Growing Up - What's in Your Media Mix? Recent developments indicate digital signage is poised to enter the mainstream of media choices for advertisers. Rethinking The Media Mix Out-of-home advertising can influence your customers at the point of decision.