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Duran Inci's Articles in Search Engine Optimization

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  • The Myth of Search Engine Optimization
    Google is now an institution. The word can now be used in any grammatical form and has become synonymous with web searching. And what is driving a good portion of its revenues is a mad rush by companies to occupy the first 10 spots (page one) of a search. To this end people are buying keywords, the value of which goes up as demand for the keywords increase, and paying firms sometimes thousands of dollars a month to maintain high search engine placement. It all boils down to lead generation, and it has gotten out of hand.
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