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Fabienne Fredrickson's Articles

  • Make A Decision And "The Way" Will Show Up
    I've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
  • To Market or Not To Market: The Double-Edged Sword of Self-Promotion
    This article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
  • Clients Want Easy Shortcuts
    I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
  • Make Your Initial Offer Irresistible and You'll Have To Start Fighting Off New Clients
    PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk you through how to create one
  • It Ain't Over Til It's Over (Especially When You're Closing The Sale)
    The saying, "The opera ain't over until the fat lady sings" was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
  • If You Want To Increase Revenues, You Must Bring On An Assistant
    If you want to grow your business, hands-down, you need an assistant. Oh, I know what you're thinking! "I don't make enough mo-ney to hire an assistant yet, not right now." I too resisted at first. Then I tried it because I didn't have any other choice. But once I did, I nearly doubled my re-venues. R
  • You MUST Say Yes To The Business (And In-come) Within Your Reach
    Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can handle it? Read more about saying "YES" and reaching that next level.
  • Aim To OVER-FILL Your Pipeline of Prospects
    Too many SUCCESSFUL entrepreneurs ride the 'Feast or Famine' roller coaster.They have almost too many clients and are WAY too busy, or they're digging their well when they're thirsty. There's nothing worse than experiencing those two extremes regularly. This article will show you how to OVER-FILL your pipeline.
  • Outsource And Be Rich: The Little-Applied Secret ALL Wealth-y Entrepreneurs Use
    There's ONE thing that all wealth-y solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot mo're, I can assure you that you CANNOT do it by yourself. And getting a team around you is the only way to do that. You must begin to delegate and outsource!
  • It's Not Procrastination, It's Fear of Rejection (Get Past It and Get Marketing)
    Have you ever been stopped in your marketing tracks because of fear of rejection? The fear of reaching out to people, fear of failure, fear of success or fear of not doing something right? I think it's innate for many of us. Problem is, it holds us back from doing what it takes to get clients. Well, it's got to STOP. Find out exactly what I've used to get past some of my own fears & get out there in a big way, all in this article
  • Does Your Voicemail Get You Clients? Time to Change That!
    If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. We're talkin' systems that PULL in clients without you having to do much. In this article, I show you that it can even be as "little" as using your outgoing voice mail to get new paying clients.
  • To Attract More Clients, Plug Into Your Purpose
    When I see entrepreneurs drag their feet in marketing, or if they're having a difficult time even though they're marketing, it's usually a sign that they're not plugged in to their purpose, as opposed to procrastination. This article will help you stop using WILLPOWER and instead, be pulled by your PURPOSE. Enjoy!
  • What Millionaire Entrepreneurs Have In Common (It's Way Simpler Than You Think)
    I was recently at a conference and witnessed a theme with everyone there, particularly the VERY successful ones. These entrepreneur millionaires have ONE secret in common and it's something so simple, yet so profound, that we often take it for granted. To read more about that ONE thing, check out this article.
  • Getting Out There In a Bigger Way Means Overcoming Your Fear of Criticism
    If you've been having challenges with Growing Bigger, then don't miss this article, as I share with you how to get past that.
  • You Don't Need to Learn MORE to Get Clients
    For years I've noticed how many of my clients stopped themselves from marketing BIG because they needed to learn more. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and thwy were all drinking it: the "I'm Not Enough Yet" fruit punch. Ever feel that way? If so don't miss this article.
  • In Client Attraction, Focus on Service, Not Accumulation
    The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. For this type of person, it’s RACE, not PACE. Problem is, this behavior causes you to paddle upstream in Client Attraction and income-building.
  • Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done
    Sometimes, procrastination gets the best of us solo-entrepreneurs (you too?). It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing, you don’t want to ignore them (especially if you want a full pipeline of prospects in 6 months). This Client Attraction article will show you exactly how I go from procrastination and into Client Attraction.
  • Is Your Business Card Useless or Is It Client Attractive?
    This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
  • Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)
    People get lazy and slow down their marketing in summer, and then they wonder what’s happened. They’re scrambling for NEW things to do, and reinventing the wheel, instead of doing the tried-and-true, proven things that have worked for them in the past. Read on to see how you too can generate new clients, without reinventing the wheel.
  • Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
    At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of “not having enough mo.ney”, a nasty case of self–sabotage. It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you?

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