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Gary Crow's Articles in Sales

  • Persuasive Arm Twisting
    "We have found that the most effective persuaders use language in a particular way. They supplement numerical data with examples, stories, metaphors, and analogies to make their positions come alive. That use of language paints a vivid word picture and, in doing so, lends a compelling and tangible quality to the persuader's point of view." - Jay Conger - Read about the real persuaders and the dedicated snake oil hucksters.

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