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Gen Wright's Articles in Branding

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  • Branding In The Digital Age
    In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind.
  • Branding - For Better or Worse
    Many times, no one can predict what will make a brand into a particular success or failure overnight. However, every company can take three common sense steps to protect their brand and the products it represents.
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