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Heather Dominick's Articles

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  • Move Your Business Intentions into Reality
    Do you sometimes wonder what’s the point of setting intentions? Some solo-preneurs set goals and intentions with joy; but others sabotage their business success by subconsciously waiting for their intentions to bomb. Which is it for you?
  • Unlock the Hidden Steps to Signing On a New Client
    Your Prospect to Profits System is of UTMOST importance. You would be surprised how many people ‘wing it.’ Now, with that being said, it’s also important this system is natural to you—that’s why YOU need to develop it.
  • How To Create Your Own ‘Shatter the Myth’ Marketing
    One great tool for moving purpose into productive profits is to get clear on what myth you are here to shatter and start marketing your business with it!
  • Let Your Prospects KNOW You
    Every experience is an energy exchange. If you are focused on only what you can get from a prospect, your fear of not signing on the prospect or being withholding about the amount of time you’re spending with this person, your energy will be resonating at a very low level. This makes all the difference in the world when you are interacting with someone (actually, even more than the words you say!)
  • The Magic Move to Being in Business
    Lots of entrepreneurs that I speak to spend a lot of time “being busy.” They’re attending meetings, answering emails and a ton of activity that fills up their schedule. They have great ideas in the middle of it all, but are so overwhelmed they fall into “productivity paralysis” and are just plain perplexed about how to really get to that next level. There’s a magic move to being productive and profitable in business that no one is talking about.
  • You CAN Shift Overwhelm Energy
    There's more information out there than ever before. There's more to learn, more to do. There's more stuff to read, watch, listen to. And there’s a ton of energy that gets stirred up with all of it. That’s a lot to sort through in order to succeed in business. How can you deal with it all?
  • How to Magnetize Your Target Market
    I’m sure you’ve heard over and over the importance of having a “target market,” a specific group of people who share similar qualities and have a problem that you and your business can solve. Now, this is important because you want to have a clear message that speaks directly to potential clients, which has them saying, “Yes! That’s what I want! I’ll hire you NOW.”
  • Make Your Business Card Work Marketing Magic
    Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
  • 9 Steps to Boost Business Purpose and Profit
    There are many parts to building a successful entrepreneur business, but it first and foremost begins with understanding and remembering why you do the work you do. Then it's about clearly understanding who you serve, what their major struggles are, and how what you offer will make their life better.
  • 1 Sure-Fire Way to Get Networking Results
    I remember being introduced to the concept of "business networking" when I started my first business. I thought, I will NEVER be able to do this. I remember getting ready to go to my first networking event and whining to my husband (then boyfriend), "I was miserable at this kind of thing when I was dating! How could this ever help my business?"
  • Do You Fuel Your Business With Fun or Fear?
    Having a business of your dreams is all about the energy. I have coached many people that had no clue of HOW they were going to do things, and in some cases, they had some real gaps in skills like marketing and selling. But, when they really understood that this is an ENERGY game- first and foremost- and they focused more on the way they felt, and how they could make small shifts, then they started to see things showing up that AMAZED them.
  • Do You KNOW that Your Business Is Needed?
    Most entrepreneurs get stopped because of the stories they tell themselves. These are what I call "Yeah, buts" and "What ifs". Usually they aren't anywhere near true, but you repeat them so often that you begin to believe that they are. And then that's where your energy goes. When your energies aren't aligned, you can't figure out what to do next.
  • Create Client Connections By Tapping Into Testimonials
    When connecting with a potential client it's so powerful to be able to share stories from other folks who have used your services. The stories of others will do tons more than explanations from you. Having potential clients connect with the experience of others is a highly effective way to share what it's like to work with you and your business.
  • What Goldilocks Can Teach You About Gaining The Client Commitment
    See, I like to call the use of packages in your business the "Papa, Mama, Baby" approach. Modeled after, yes, Goldilocks. She is the perfect example of a client trying to find their right fit. She likes the house she's in (your business), but is trying to find the best way for it to serve her (your packages).
  • Are You A Resistor Or Persistor?
    Wouldn't it be great to feel that way in your business? That you could just be in action, really quickly, creating high-quality marketing materials, attracting ideal clients, producing new products and programs and not even notice anything else around you (all your other "To-Dos", or various projects or housework that needs to get done ...) instead of feeling overwhelmed, like you're torn in a million different directions ...
  • Is Your Heart Helping You To Prosper Or Keeping You Poor?
    Just the other day I was walking to the subway in my New York City neighborhood and just as I approached a woman walking the other way, I sneezed. "Bless you", she said. "Thank you", I answered, as we passed. Neither of us stopped or even slowed down (it's New York, after all), but I smiled. Such a simple gesture; such a powerful impact.
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