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Ian McLennan's Articles

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The Science of the Squeeze -- A Beginner's Guide to Conversion Testing Getting traffic, but not enough sales? Nobody signing up for your mailing list, or heeding your calls to action? Test your website and find out what really makes visitors stick around! Sticking Points -- Virtual Duct Tape To Keep Visitors On Your Sales Path Wish you could just tape your visitors to your site until they heed your call to action? Most website owners are not seeing their site's full potential due to one thing. They are not doing site testing to improve conversions. By adding this step to your marketing efforts, you'll get more value out of your existing stream of traffic. Like virtual duct tape for your sales path. Why Test Website Conversion Rates? Every visitor who leaves your site without taking action is a missed opportunity, a missed sale. By testing your site conversions, you'll wring more value than you thought possible from your traffic stream.