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Jeff Casmer's Articles in Strategic Planning

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  • 3 Steps To Creating A Marketing Plan For Your Business
    A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.
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