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Jo Ann LeQuang's Articles in Advertising

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  • What Medical Advertisers Must Think About Before Their Next Ad
    Medical advertising is highly regulated advertising aimed at an expert audience of avid readers extremely interested in your product or service. Using the same consumer advertising strategies you would use to sell soap or sneakers does not work. They need information. In short, most of what advertising "experts" will tell you is wrong: give them a lot of copy (not a little) and stress features (not benefits). This articles tells you why.
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