Jo Ann LeQuang's Articles in Branding - ABC Article Directory | Submit Articles | Article Search Engine

Jo Ann LeQuang's Articles in Branding

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How to Name a New Product Naming a produc tis the sort of thing that sounds like fun until you've had to do it. In many industries, the best names are already taken and there are a lot of legal hurdles to overcome in the search for the perfect name. Alas, there may be no perfect name. But here are some tips for your organization to at least find some serviceable names. Branding is Most Important Where You Least Expect It Many companies rush into branding assuming it is an exercise for promotional literature, advertising, and invitations. It may be far more important to your business to brand your packaging and technical literature for the simple reason that it is the zone where your company connects most directly with your customer.