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Joanna McLaughlin's Articles in Perfume & Fragrances

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  • Celebrity Scents: Just A Marketing Gimmick?
    It's hard to pass a perfume counter without seeing the barrage of celebrity fragrances. Are these scents just flat-out marketing ploys to get celebrity-crazy kids to buy ordinary perfume, or are any of them worth checking out? That depends.
  • Classic Perfumes Still Great Buy
    Perfume is a lot like fashion: styles can fluctuate wildly and fragrances may fall in and out of favor almost haphazardly. Yet some fragrances like the venerable Chanel No. 5 stay with us for decades. What makes a perfume a classic? No one knows the exact formula, but here are some musings on perfumes that have stood the test of time.
  • Fragrance and Memories
    Fragrance and memory are tightly intertwined, but we do not entirely know why. In fact, we do not even understand the basic physiology of how we perceive smells at all! But the associations of fragrance and life events can give us pause. Should you give a person in the hospital a gift of her favorite fragrance? Or will it cause her to hate the scent once she recovers?
  • Hunting for Your Own Signature Perfume
    Finding exactly the right fragrance for you can be a daunting task, particularly since there are so many perfumes on the market. This guide helps the perfume newbie or experienced perfume lover find ways to narrow down the field to help select that one (or those several) perfumes that are destined to be signature scents.
  • Making Fragrance Last Longer
    Scent span is a new term to describe how long a fragrance lasts before it fades. Contrary to popular belief, there are some easy things you can do to enhance the scent span of your favorite fragrances.
  • Mother's Day Perfume Search: Looking for Old or Discontinued Perfume Lines
    Sometimes hunting down a fragrance from yesteryear can be challenging. Fragrances get discontinued, but a tenacious hunter can sometimes uncover those beloved nostalgic scents .. in some unlikely places!
  • Mother's Day Perfume: A Perfume Maven Reveals All about Counterfeits, Knock-Offs, and Fakes
    Mother's Day is perfume shopping season, but unwary buyers may be surprised to find out that in the perfume world, there are genuine products, imitation (but legal) products, and counterfeits. Knowing how to shop for perfume, how to sniff out a fake, and if and when you should go with an imitation is important. This easy guide will help you figure out how to get the real thing.
  • Navigating the Perfume Counter for Mother's Day
    Mother's Day is almost here and a lot of people will be braving the terrain of the perfume counter. Let this experienced perfume writer help you navigate this unfamiliar terrain.
  • Perfume Industry Secrecy, Secrets, and How to Buy the Best Perfume
    The perfume industry is a big business plagued by an old problem: people trying to steal the recipe. The perfume industry protects itself with secrecy, complex formulas, and the fact that real perfume lovers can't help but prefer the original to the copycat stuff.
  • Perfume, Cologne, and When to Buy Which
    When buying a fragrance, is it better to buy a perfume or a cologne? Is an eau-de-parfum the same thing as perfume? Why are some products labeled parfum and others perfume? And what on earth is toilet water? This article provides answers about different fragrance types and considerations when making fragrance purchases that will help you get your very best deal.
  • Perfumes That Make Great Mother's Day Gifts
    Most women love fragrances so buying perfume for Mother's Day sounds like a great gift idea. And it is! Except for the uninitiated, shopping for perfume can be a confusing and even intimidtaing experience. This article explains where to buy great fragrances, how to navigate the perfume counter (online or at the mall), and names some specific scents as potential gift ideas.
  • Seven Strategies for Buying Perfume for Mother's Day
    Mother's Day can be tough for people trying to find the right gift. Perfume is a traditional gift for Mother's Day for good reason: it's luxurious, it's appreciated, and most women enjoy it. However, a visit to the perfume counter can be a scary thing, particularly if you don't know much about perfume. Here are some tips from a perfume counter denizen to make your shopping a whole lot easier!
  • Six Ways to Save On Fragrance Now
    Perfume is pricy, no doubt about it. Many perfume lovers are not loyalists but would rather play the field and own several scents. But how can you afford to buy many different colognes? We unveil six strategies to help you stretch your fragrance dollar and tell you one thing that really won't work out well at all (but you may be tempted to try it).
  • The Myth of Fragrance by Gender (and Why Women Can Wear Men's Cologne and Vice Versa)
    Perfume today is usually prominently labeled men's and women's and marketed accordingly. But did you know that those dividing lines are artificial and recent, not historical and traditional? Centuries ago, men wore all kinds of perfume, even floral scents, and there was no notion that the genders should have different fragrance products. Today's new gender-spanning fragrances are returning to that old concept--calling it something new!
  • What a Perfume Review Can Tell You ... And What It Can't!
    Perfume reviews appear all over the place, in magazines, online, and on websites selling fragrance. While most perfume shoppers like to know more about fragrances, a perfume review should ideally be more of a description than a critique since our response to fragrance tends to be extremely personal and subjective. A good perfume review should be more like a snapshot of what the scent is like than a personal response to that scent.
  • Why So Many Perfumes Smell Sweeter Today
    Sugar and unusual tropical fruits are increasingly finding their way into the perfume bottle. Is there a link between our love of processed food, skyrocketing obesity rates, and sugar-sweet perfumes? We have no idea, but we do know that some great new perfumes are using some entirely new ingredients from the kitchen.
  • Why You Really Need More Perfume (Even if You Have a Bunch Already)
    Perfume lovers are notorious about collecting many different fragrance products. Why do we need so many? One reason is our mood but another is the weather. Summer is a great time to add to the perfume collection. Summer time fragrances should be lighter, playful, and tend toward citrus or tropical.
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