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John T. Kelley's Articles

  • Home Business & How Oprah's Show, 'A New Earth' Can Help
    Oprah Winfrey's historic new series based on Eckhart Tolle's new book, 'A New Earth', is providing excellent insights that can be extremely useful to the home business entrepreneur. That's because, being a successful entrepreneur from home calls for honing some particular skill sets.
  • Lessons on Home Business Prospecting from Oprah and 'A New Earth'
    Prospecting is a skill new Home Business Entrepreneurs struggle with more than any other. All businesses require customers to survive. To acquire customers (and ‘team members’ in Network Marketing) people need to be exposed to your business. It’s just common sense, but it doesn’t make the process...
  • Work From Home Business: Why It's Never Been Easier to Succeed
    My previous articles discuss numerous advantages of owning a home based business. Things like the tremendous tax advantages, amazing opportunities to leverage your time and money to their highest advantage, the fantastic personal development that occurs when owning a business, and many others.
  • How Writing Simple Articles Can Grow Your Work From Home Business
    One of the things I like about having a work from home business is the opportunity to attract new prospects simply by writing articles and eBooks. I believe you’ll see that even if you aren’t crazy about this idea at first glance the leverage it generates will prove irresistible. In a nutshell...
  • Reversing the Mindset of the Home Based Business Entrepreneur
    Typically the reason we choose to become home based business entrepreneur is based on something we want for ourselves. We may want to be our own boss, or want to bring our spouse home from a job that has them traveling all the time. It could be that you recognize that it's only thru owning your....
  • Why are Integrity and Trust So Profitable in a Home Based Business?
    Why is operating your home based business with complete integrity profitable? Good question! Let's take a moment to look at what happens when businesses don't. Without integrity a business may actually make money, even a good deal of it; at first. Even when it works it is typically a short term....
  • Every Home Based Business Needs a Sales Page 'Robot'.
    Let's say you just started a home based business opportunity. Imagine what it would be like to have a professional salesperson touting your product or service 24 hours a day 7 days a week. They would be there to educate your prospects and answer their questions so you could focus on other things.
  • How a Capture Page Brings Home the Bacon for the Home Based Business Entrepreneur
    If you're working a home based business opportunity one of the key internet marketing elements you'll want to understand really well is the 'Capture Page' or ‘Opt-in Page’. I'd like to go over a number of critical elements to having a successful one as soon as we quickly go over the basics so...
  • Prospecting Your Warm and Cold Market Effectively in Your Home Based Business
    A Home Based business is like a traditional business when it comes to prospecting. All businesses need customers or clients. We will discuss how to accomplish that with warm market and cold market prospecting. Before a person becomes a customer they are referred to as a prospect.
  • Essential Elements for Effective Prospecting in Your Work from Home Business
    Prospecting is the lifeblood of your work from home business opportunity. That's nothing new but what about the fact that the quality of your prospects can be decided by you – not them. Crazy? Not at all and here's why. First and foremost it makes no sense working with people you don't...
  • Choosing the Ideal Target Market for Your Home Based Business
    Turning a profit with a home based business is a basic goal and in this article we will discuss identifying your target market as well as designing an effective elevator speech. People who have not had any previous experience owning their own business can often get distracted from the tasks that..
  • Home Based Business - Prospecting by Design
    The future of marketing for your home based business belongs to entrepreneurs who are not trying to appeal to everyone. By trying to appeal to everyone you end up attracting nobody! By not standing out you appear to be like all your competitors – a commodity to be bought and sold. 
  • For Home Based Business Entrepreneurs Who Hate Selling
    For a home based business entrepreneur connecting with people to help create sales is everything. No matter how great YOUR PRODUCT OR SERVICE MAY BE – without having people interested in it you are out of business. It's not rocket science to conclude that this needs to be a top priority.
  • The Power of Marketing Posture in a Work From Home Business
    Every business, whether you are working a work from home business opportunity or a Fortune 500 company, requires marketing to succeed. Marketing is so important that aside from the overall strategy the business intends to follow –nothing is more important. Nothing. In this article I'd like to...
  • Shifting Your Mindset to Revolutionize your Work from Home Business Success
    As a former traditional business owner and now person who operates a work from home business; I'm a big fan of the power of the right mindset. That’s because there are mindsets that generate much higher results than what people traditionally experience. This means you are working smarter....
  • Home Based Business Coaches and Mentors Make Champions
    People who want to succeed with a work from home business can make a huge step forward by using a coach and mentor. It amazes me that people readily accept the fact that even the greatest champions had a coach as a part of the everyday activities; yet the normal Joe doesn't look to be coached...
  • How to Reach Your Financial Goals Using Leverage
    A work from home business is a great strategy to tap into the amazing power of leverage. Leverage can greatly accelerate the achievement of your various business and financial goals. What is leverage? Leverage is a means of multiplying the positive effect of one's efforts. A simplified way of....

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