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Karen Friedman's Articles

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Executive Presence: 12 Steps to Get It and Keep It Have you ever wondered how to develop executive presence? Is it something you can learn or do people just come by it naturally. Mastering executive presence is not as tough as it sounds. This 12 step plan will help you become the leader others want to follow Good Night. Good Luck. Does TV News Still Matter? In today's age of social media, I've wondered just how relevant TV news really is? This in-depth article poses that question to numerous experts who provide insight and understanding critical to today's business world. A Slam Dunk on a National Stage: Lessons Learned off Court Off court preparation for the 2009 NCAA Men's Basketball tournament provides numerous lessons for communicating in business. A proactive approach by Villanova University created trust, respect and partnerships that allowed the University to tell the story it wanted to tell. What Every Executive Needs to Know About Scoring Media Coverage This is for every business professional who wants to score more news coverage and learn how to position themselves as a resource for reporters How to Get Great Results with Media: 8 Simple Steps to Talk to Reporters Talking to reporters is not as easy as it looks because it is not their job to promote you or advance your agenda. This article provides 8 simple steps to help the reporter help you tell your story. Limited Attention Spans: How to Stand Out in the New Age of Media In this new age of media generated limited attention spans, being quoted doesn't equal credibility. As blogs, podcasts and social networks compete, fact and fiction frequently blur as the media tries to cut through the clutter and attention-seekers clamor for press.So,how can credible voices become the go to source who's quoted on the front page? Ten Simple Steps to Become a Successful Entrepreneur As an entrepreneur, I've made a few mistakes along the way, but I have also learned many lessons which I would like to share with other entrepreneurs so they can continue to grow, enjoy successes and share them with others who inspire others to embark on successful and productive careers. Media Trainers:Journalists Should Thank Them In a recent edition of the Columbia Journalism Review, well known journalists complained that as a growing number of media trainers teach spokespeople to twist interviews, dodge questions and seize control of interviews, the public is suffering. To quote 20/20's John Stossell: "Give Me a Break!" Read on to find out how good communication training makes a difference for all of us. How to Wow Audiences With Financial Presentations If you want audiences to hear what you have to say, showing a bunch of graphs and balance sheets simply won't cut it. Numbers, like pictures need to create a compelling story that draws the listener in and helps them understand what those numbers mean to them.Learn how to motivate listeners and move them to action with financial presentations. But You Said You Would Be Here: How to Get Media Coverage That Falls Through the Cracks What do you do when the media tells you they will cover your story, but doesn't show up? This article helps you recoup that coverage and reveals inside secrets from a former reporter who knows how to attract media attention.