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Karen Scharf's Articles

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Top 10 Ways To Support Someone In Being Their Best One of the greatest responsibilities we have is to support ourselves and others in living at our highest and best. Whether we're parents, partners, friends or leaders, it's incumbent upon us to help others to live as close to their unique potential as we can. 7 Simple Steps to Getting Your Mo-Jo Back Ugh, it's that time of year again when we look at what we've accomplished and what we still have to do and for some of us, we kind of teeter out. Has this ever happened to you: Celebrate Your Success An important element of the science of achievement is the need to celebrate our successes. It's also one that's easily ignored and even contradicted. Business Is All About Relationships It's important that we cultivate and nurture our relationships. Being honest, playing win-win and treating people fairly isn't just a moral thing to do--it's good business--now, and in the future. Do Your Readers See What You See? You've set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you are just sure the click-through rate will be more than respectable... How To Optimize Your Website For Ask While Ask's share of the search market is comparatively small, it offers some great features that are sure to catch on. Consider grabbing a good ranking now before the word gets out and a tidal wave of webmasters start clamoring for top spots. Building Solid Foundations When it comes to erecting a building, few people would dispute the importance of establishing a strong foundation. It's no different in building a business, a family or a life. Overwhelmed? You Don't Need to Be For most of us, the holidays make our already busy lives become even more hectic. It's easy to feel overwhelmed. So here's my Top Ten Ways to Deal with Overwhelm. What Happens When We Don't Make It? It's great to read about successes. We get encouraged by the achievements of others. We're inspired when we hear about how others overcame difficult odds. But what happens when things don't go as planned? What happens when we just don't make it? How To Optimize Your Website For Yahoo Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot! Time to Plan for Your 2008 Email Success October is generally the time I like to get ready for the next year. And in order to plan for 2008, it's imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions. How To Deal With Bounced Email I have a client who sells advertising in her e-zines, so she is hesitant to remove bounced addresses from her list. She mistakenly believes that she can charge more for her advertising, even though at least 20% of her list is "no good". I've been trying to convince her that she is doing more harm than good, and I thought I'd share some facts with you to prevent you from making the same mistakes. How To Yield a 7% Sales Increase With An Incredibly Easy Redesign I have some very interesting split test results that I think will really surprise you. Here's the story of a major retailer who increased sales over 7% by going against conventional wisdom. Optimize Your PDFs For Better Search Traffic I recently came across a quote from a web marketer saying that people who include PDFs in their websites don't realize the search engines cannot see this text. Fortunately, that's not really the case. I believe the real problem is that most people don't take the appropriate care when creating their PDFs. PDF documents can be a great way to improve your traffic, as long as you follow a few rules. Increase Open Rates: Be Direct With Busy Readers On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results? Small Business Marketing on a Budget - Easy Technique for Growing Your Customer Base Small business owners often struggle to grow their customer base. They're caught between the time and expense involved in traditional advertising, and limited marketing budgets. However, there are four extremely powerful and practically free marketing tools that we all have at our disposal, but we often over look. The Simplest Tactics For Increasing Your Customer Base and Growing Your Small Business Small business owners often struggle to grow their customer base. They're caught between the time and expense involved in traditional advertising, and limited marketing budgets. However, there are four extremely powerful and practically free marketing tools that we all have at our disposal, but we often over look.

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