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Karen Scharf's Articles in Email

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Time to Plan for Your 2008 Email Success October is generally the time I like to get ready for the next year. And in order to plan for 2008, it's imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions. How To Deal With Bounced Email I have a client who sells advertising in her e-zines, so she is hesitant to remove bounced addresses from her list. She mistakenly believes that she can charge more for her advertising, even though at least 20% of her list is "no good". I've been trying to convince her that she is doing more harm than good, and I thought I'd share some facts with you to prevent you from making the same mistakes. Increase Open Rates: Be Direct With Busy Readers On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results?

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