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Katrina Sawa's Articles

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  • Secrets for Holiday Promotions & Gifting
    Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year.
  • 9 Strategies to Boost Your Sales Copy to Make More Money!
    The most effective ways to write a sales letter or email.
  • JumpStart Your Marketing Checklist
    One thing I've found in my many years of entrepreneurship is that smart marketing is the key to success. The following 8 items are what I consider a good small business start up checklist.
  • The 9 Things You Will Want to Include in Your Email Newsletters
    You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
  • 5 Tips on How to Manage Your Direct Mail Campaigns
    Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 tips that you can follow to manage your direct-mail campaign efficiently.
  • What you may not know about SPAM
    Did you know that each time you dump or move someone's email from your inbox to your 'spam box' that YOU'VE JUST REPORTED THEM AS A SPAMMER? Learn how can you get rid of unwanted email instead of moving it to your junk mail folder.
  • Do You Feel Like You're Running on a Hampster Wheel and You Don't Know How or Can't Get Off?
    It's hard to figure out how and what to outsource at first because you think you are the only one that can do certain things. Once you do this you will be able to step off that hampster wheel more often than not and you will have so much more free time.
  • Why Networking Could Be Your Biggest Lead Generating Tool
    The more people you know, the more referrals and repeat business you will get. In turn, this will lead to more money that you will earn in sales What are you doing to network to meet new people? While you are out networking, remember to ask some important questions; this process will help you break the ice.
  • Email Marketing Mistake #1, 2, 3 & 4
    Email marketing mistakes that can easily be corrected.
  • 3 Tips on How to Build Your List From Your Web site
    Build your contact list from your website. Your contact database is your most precious asset and is the key to helping you achieve these goals. Therefore, it is imperative that you increase the number of contacts within your database and use it to keep in front of those contacts regularly.
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