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Kelly Robbins's Articles in Business

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Do Your Patients Have Bragging Rights? Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights! How Nonprofit Organizations Compete According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let’s take a look at each of these areas and compare them with regard to how a for-profit company competes Your business and your involvement in your community Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us). Analyzing your competition Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses. Determining What Price to Charge for your Services Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all small business owners should do before setting their prices. Why everyone that provides a service should sell a product Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own. Making money while you're not working Whether you're a sole practitioner or a very small employer, many home business owners are personally involved in almost all aspects of their business, and find that almost every spare minute is spent thinking about work, even on vacations or while doing errands. Attract New Clients with Giveaways Attracting new clients, especially the right kind of client, can be easy. Simply give away free information. Clients learn more about you and you easilty attract clients that you like to work with. Five steps to take BEFORE you do an interview 5 key things you should do before you interview someone for a copywriting project. These 5 things are key to writing great copy that everyone approves. The one thing your web site must have In this article we discuss one of the most basic components to growing your business and having a web site. Do you have this one simple thing on your web site? Which is better...fast or perfect? In this article we examine which is better; doing things quickly and getting them done or striving for perfection. Why you need to stake your claim What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors. The Easiest Way to Consistently Prospect Looking for an inexpensive way to market your business consistently? Let's talk about post cards. I've been regularly sending post cards to a select group of about 100 people for about two years now. I'm sending them to my dream clients. As a marketer I know that it's important to have my name in front of my prospects on a continual basis. Are You A Smart Communicator? Before redoing or beginning any new marketing piece it's important you take the time to think about what role it's going to play in your sales process. Always remember every marketing piece, from your business card to a simple flyer you handout at events, should move a prospect forward in your sales cycle. Three steps to closing more clients, faster Getting new clients is probably the number one thing most entrepreneurs struggle with. We know we are good at what we do and know we can truly help people, if only they will let us. In this edition, Kelly shares "Three steps to closing more clients, faster" Five Ways to Get in Front of Your Target Audience It's worth the effort spending some time and energy figuring out who you work best with. Once you've figured that out, then what? You feel good, you've chosen a niche. How do you find these people and get your message across to them? And how can you do that without feeling like you are selling to them?

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