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Kelly Robbins's Articles in Healthcare Systems

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10 cheap ways to create awareness for your healthcare facility Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg. Do your patients understand you? Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? What do you as a practitioner do to ensure your patients comprehension? Creating value for patients Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer. Uncovering your hospitals strengths We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things.