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Kelly Robbins's Articles

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  • What the heck is social media and why should I care?
    I have been seeing the term "social media" quite a bit in the last few weeks. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn't make sense in the context I was reading it. But I just kept on reading and going about my business because I'm busy.
  • Do Your Patients Have Bragging Rights?
    Do your clients brag about you? Do you give them a reason to? In this article we are taking a look at a unique way to get your clients talking to their friends about you - by giving them bragging rights!
  • Does your hospital have a brand?
    Differentiating your hospital from your competitor’s can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do.
  • 10 cheap ways to create awareness for your healthcare facility
    Finding cheap ways to build awareness for your healthcare facility is tough. Here are 10 things you can do that create a positive image in your community and don’t cost an arm and a leg.
  • Do your patients understand you?
    Let's take a look at how much energy you put into making sure your patients understand what you are telling them. Are they truly understanding your diagnosis and all of the options available to them? What do you as a practitioner do to ensure your patients comprehension?
  • How Nonprofit Organizations Compete
    According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let’s take a look at each of these areas and compare them with regard to how a for-profit company competes
  • MySpace as a marketing tool?
    Take a look at how marketers and entrepreneurs are using MySpace as a marketing tool
  • Creating value for patients
    Adding value is not one of those management buzz words we use loosely but don’t really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it — or pay very little, compared with its value to the customer.
  • Your business and your involvement in your community
    Being involved in your community, and being a respected leader in your community, bring many things to your life such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for you workaholics among us).
  • Analyzing your competition
    Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.
  • Determining What Price to Charge for your Services
    Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all small business owners should do before setting their prices.
  • Why everyone that provides a service should sell a product
    Everyone in the service industry should have something tangible to sell to go with it. That something tangible could be a process or formula that they claim as their own.
  • Top eight reasons why holding teleclasses is the best way to grow your business
    Teleclasses are one of the easiest and inexpensive marketing techniques I've used. This article discusses a few of the top reasons why I do several teleclasses a month and how you can use them to grow your business.
  • Uncovering your hospitals strengths
    We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things.
  • Making money while you're not working
    Whether you're a sole practitioner or a very small employer, many home business owners are personally involved in almost all aspects of their business, and find that almost every spare minute is spent thinking about work, even on vacations or while doing errands.
  • Using testimonials in healthcare marketing
    One of the most powerful advertising tools for any business is a testimonial from a happy patient or client. Learn how to use testimonials in your healthcare marketing.
  • 5 Easy Ideas for a Press Release
    This article looks at press releases and provides five easy ideas for topics to write about.
  • Attract New Clients with Giveaways
    Attracting new clients, especially the right kind of client, can be easy. Simply give away free information. Clients learn more about you and you easilty attract clients that you like to work with.
  • Making things happen
    This article takes a look at making things happen. Why do we make commitments (like New Years resolutions) and then stop after a few weeks?
  • Five steps to take BEFORE you do an interview
    5 key things you should do before you interview someone for a copywriting project. These 5 things are key to writing great copy that everyone approves.
  • The one thing your web site must have
    In this article we discuss one of the most basic components to growing your business and having a web site. Do you have this one simple thing on your web site?
  • Which is better...fast or perfect?
    In this article we examine which is better; doing things quickly and getting them done or striving for perfection.
  • Why you need to stake your claim
    What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors.
  • The Easiest Way to Consistently Prospect
    Looking for an inexpensive way to market your business consistently? Let's talk about post cards. I've been regularly sending post cards to a select group of about 100 people for about two years now. I'm sending them to my dream clients. As a marketer I know that it's important to have my name in front of my prospects on a continual basis.
  • Are You A Smart Communicator?
    Before redoing or beginning any new marketing piece it's important you take the time to think about what role it's going to play in your sales process. Always remember every marketing piece, from your business card to a simple flyer you handout at events, should move a prospect forward in your sales cycle.
  • Three steps to closing more clients, faster
    Getting new clients is probably the number one thing most entrepreneurs struggle with. We know we are good at what we do and know we can truly help people, if only they will let us. In this edition, Kelly shares "Three steps to closing more clients, faster"
  • Five Ways to Get in Front of Your Target Audience
    It's worth the effort spending some time and energy figuring out who you work best with. Once you've figured that out, then what? You feel good, you've chosen a niche. How do you find these people and get your message across to them? And how can you do that without feeling like you are selling to them?
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