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Ken Daniells's Articles

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ROI: The Only Number That Matters The success of your direct mail campaign is ultimately measured, not by bounce-backs or number of responses, but by one simple number: your return on investment (ROI). As the owner of your business, you must know this number for every marketing campaign you run. Repetition: What You Need to Know About Marketing Success Are you stopping before you get the results that will revolutionize your business? Building one postcard upon the last creates a haven for your customers. It builds their interest in your business until they're ready to buy. This is the true power of a marketing campaign--one postcard enriches previous cards until they crescendo into a marketing campaign.