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Kendall SummerHawk's Articles in Marketing

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Branding Strategy: Creating a Powerful Brand Using Archetypes It's not just a fancy logo that sparks recognition. It's the emotional appeal that the brand creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone. That's why I include the ancient power of archetypes in my branding strategy to help my clients create their brand. 5 Marketing Strategies On Using Information Products to Make More Money What I've learned is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a marketable product. The other thing I've learned is that if you don't have an information product yet, now is the time to focus on creating one. Here are five reasons why.