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Kendall SummerHawk's Articles

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  • 5 Marketing Strategies On Using Information Products to Make More Money
    What I've learned is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a marketable product. The other thing I've learned is that if you don't have an information product yet, now is the time to focus on creating one. Here are five reasons why.
  • Branding Strategy: Creating a Powerful Brand Using Archetypes
    It's not just a fancy logo that sparks recognition. It's the emotional appeal that the brand creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone. That's why I include the ancient power of archetypes in my branding strategy to help my clients create their brand.
  • Business Coach Uncovers 5 Easy Ways to Capture Marketing-Driven Testimonials
    Testimonials from your satisfied customers can be used effectively to increase your business. But not every testimonial is an effective marketing testimonial. Expert business coach, Kendall SummerHawk uncovers five easy steps to getting great marketing-driven testimonials to step up your business.
  • Distractions a Problem? Successful Entrepreneur Shares Ten Easy Solutions
    As a business coach, I'm often asked how I get so much done in a day. Avoiding distractions is the secret to my success, and I'm ready to share ten easy-to-implement practices that can change your business. Here are ten ways to focus on achieving your high-payoff goals.
  • Small Business Marketing - Are You Playing Small With Your Marketing Strategy?
    Playing small with our marketing strategy keeps us feeling small as well. The antidote is to set the marketing strategy bar high, aiming attract dozens, hundreds or even thousands of people, not just one or two. When we stretch ourselves with this type of vision we leapfrog our thinking past its comfort zone, right into the "gulp" zone.
  • Success Coach Asks: Why Are You Ignoring These Potential Clients?
    Many women entrepreneurs ask for strategies to flesh out new customers. They feel that they need to develop new ways to reach new customers to increase cash flow. But once I reveal the potential clients that are right under their noses, they find that increasing revenue is not as time consuming as anticipated. Here are four easy tips to quickly rev up your revenue.
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