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Larry Lang's Articles

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Turning a Prospect Into a Customer Sometimes no matter how often you work on your site, it is difficult to turn a prospect into a customer. But one of the many overlooked reasons is a difficult to use purchase page. Improving Your Website's Visibility If you are trying to garner more business online, the first thing you need to do is increase your website's visibility. The best way to do this is to create a search engine friendly website. SEO Marketing - The Importance of Search Engines for an Online Business Improving where you show up in search rankings is one of the most important parts of creating a successful online business. Thus it is imperative that you work every day on improving your Search Engine Optimization. Your Website's First Impression First impressions are important to any business, online or offline. But an online business only has one opportunity to create a good first impression - your website. A professional website is the best way to show your customers that you, and your products, are worth their time. Five Simple Rules for Website Design By following the five simple rules for website design, you can optimize your website's performance as well as provide a better experience for your site's visitors. Remember, simplicity and clarity are the best methods for your website's success. Search Engine Keyword Selection Choosing the right keywords and phrases is essential for driving traffic to your website through the search engines. Follow these guidelines in choosing the keywords that are right for your business. Evaluating Your Website's Performance Evaluating your website performance is essential to your website and ultimately your business success. Following these simple steps will help you maximize your marketing strategies. When Free Isn't Free While a price tag of “free” can be tempting, answering these three important questions can help you determine when “free” actually costs you money. Finding A Webmaster Who Creates W3C Compliant Websites This article describes how you can investigate your webmaster to make sure they create W3C compliant sites. Find out how you can do your homework and check up on the company as well as previous clients’ sites to see if they are compliant. Secrets of HTML Tags This article defines commonly used Html tags and how to use them on your web pages to remain W3C compliant. Article includes samples to use to set up a template for your webpages. Finding Your Niche Using Keywords Using keywords to help find your niche in a competitive market is a “must”. Make certain the keywords you identify really tell your potential customers what it is that you are offering.