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Lou Bortone's Articles

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  • Putting the YOU in YouTube
    With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business.
  • How to tell your RSS from your elbow!
    RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages.
  • Small Business Guide to Podcasting
    Podcasting can be a simple and effective way to promote your business. Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players.
  • How to Hitch Your Company to a Star
    Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business.
  • How to Create Effective TV Advertising
    Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. TV production veteran Lou Bortone explains how.
  • The Power of Word of Mouth Marketing
    Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Here are several tips for creating word of mouth advertising.
  • How to Find Big Money Ghostwriting Jobs
    Ghostwriter Lou Bortone reveals 7 secrets to finding big money ghostwriting gigs. Since 80% of the population wants to write a book, but only 1% will ever attempt it, there is a huge market for ghostwriters who want to make great money. Bortone explains how to find high-paying ghostwriting jobs.
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