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Marc Choyt's Articles in Jewelry

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  • Deciphering Celtic Knots in Celtic Jewelry
    Often the meaning of Celtic jewelry is based more on marketing than an understanding of symbolism. This article discusses the true meaning of knot motifs from a universal, sacred geometry perspective. By considering the elements that make up the knot patterns, such as square, circles, crosses and triangles, the reader is able to gain insights into Celtic motifs and his or her own life journey.
  • Ten Tips To Purchasing Green, Ethically Sourced Wedding Rings Online
    A wedding ring can cause twenty tons of toxic mining sludge. A Consumer concerned about the environmental impact of their ring has to search online to find an environmentally responsible jeweler. This article provides critical information to educate and empower consumers seeking to purchase an environmentally responsible wedding ring online.
  • Fair Trade Jewelry: The Challenges and Rewards of an Emerging Movement
    A small group of passionate players in the jewelry sector are attempting to create a new product category: fair trade jewelry. Yet does jewelry as a product even fit into the "fair trade" category, which has been associated only with agricultural products? This article, written by a jewelry manufacturer, gives a concise summary of the challenges involved in creating ethically sourced jewelry.
  • Understanding And Choosing A Celtic Ring
    With the popularity of Celtic music and writing, and a longing for many consumers to connect with earth based traditions, Celtic rings have universal appeal. Yet what attracts one to a particular design is often mysteriously hard to articulate. This article provides a basic understanding of Celtic iconography, and lays out a strategy for purchasing Celtic rings over the internet.
  • Blue Ocean Strategy For Responsible Sourced Jewelry
    Those in the jewelry industry interested in a fair and ethical sourcing can differentiate themselves from the industry as a whole, and create a new market category with tremendous potential. This article, based on the book, Blue Ocean Strategy, gives some initial tactics for this emerging movement within the retail sector of the jewelry industry, to capture new markets.
  • The Universal Meaning of Celtic Knots
    Knot work designs are thought of as "Celtic," but actually, they are found all over the world. This article, by the president of a leading Celtic jewelry company, discusses his experiences finding these knot motifs all over the world starting in South India. He then goes on to explain their "universal meaning" based on a sacred view of geometric shapes as found in nature.
  • Quantum Entanglement: The New Physics Behind Fair Trade Eco Jewelry
    What unconscious force makes us attracted to one piece of jewelry over another? Quantum entanglement. This playful article, written for the wedding and mainstream jewelry consumer, provides a scientific argument, based on "new physics," for fair trade and ethically sourced jewelry. Scientific journals that prove how human DNA actually changes the quantum characteristics of jewelry.
  • Ten Ways For A Jeweler To Close The Sale For The Customer Wanting Peace Of Mind
    The mainstream jewelry industry has been discredited by blood diamonds and dirty mining. How can a socially responsible consumer interested in jewelry shop his or her values? One must know the right questions to ask. Written by a jewelry manufacturer, this article empowers any customer to fairly raise issues related to fair trade and socially/eco responsible sourcing with any jeweler.
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