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Marc Choyt's Articles

  • Ten Ways For A Jeweler To Close The Sale For The Customer Wanting Peace Of Mind
    The mainstream jewelry industry has been discredited by blood diamonds and dirty mining. How can a socially responsible consumer interested in jewelry shop his or her values? One must know the right questions to ask. Written by a jewelry manufacturer, this article empowers any customer to fairly raise issues related to fair trade and socially/eco responsible sourcing with any jeweler.
  • Quantum Entanglement: The New Physics Behind Fair Trade Eco Jewelry
    What unconscious force makes us attracted to one piece of jewelry over another? Quantum entanglement. This playful article, written for the wedding and mainstream jewelry consumer, provides a scientific argument, based on "new physics," for fair trade and ethically sourced jewelry. Scientific journals that prove how human DNA actually changes the quantum characteristics of jewelry.
  • The Universal Meaning of Celtic Knots
    Knot work designs are thought of as "Celtic," but actually, they are found all over the world. This article, by the president of a leading Celtic jewelry company, discusses his experiences finding these knot motifs all over the world starting in South India. He then goes on to explain their "universal meaning" based on a sacred view of geometric shapes as found in nature.
  • Blue Ocean Strategy For Responsible Sourced Jewelry
    Those in the jewelry industry interested in a fair and ethical sourcing can differentiate themselves from the industry as a whole, and create a new market category with tremendous potential. This article, based on the book, Blue Ocean Strategy, gives some initial tactics for this emerging movement within the retail sector of the jewelry industry, to capture new markets.
  • Turning Lead into Gold: Ethics in the Jewelry Industry
    The author, who owns a jewelry company, argues that those in the jewelry industry attempting to fend off critiques from NGOs are actually doing more harm than good. He calls for to a truthful reckoning of the atrocities of environmental and social upheaval. Everyone involved in the industry, from suppliers customer, shares responsibility and moral obligation to create a better future.
  • Going Zero Carbon: An Approach for Small Business
    Taking environmental action is good business. Implementing a carbon offset program helps the environment and is also a publicity opportunity. Written by a jewelry manufacturer, but applicable to any small business, the article provides a step by step approach to off set carbon: from resources on line that allow you to calculate the figures, to the writing and sending off a press release.
  • Ask Not What The Jewelry Industry Can Do For You
    Suppose that you are a passionate leader in the jewelry industry advocating fair eco trade. You go to the most important industry tradeshow with a big banner screaming "ECO FAIR TRADE JEWELRY NOW." Thousands pass by without noticing. This semi-biographical article, ranging from elk hunting to dentistry in Haitian slums, delves deeply into the human tragedy behind the industry's fragmentation.
  • The Chicken Scratch Path: Decision Making Based On Native American Wisdom
    "Chicken Scratch Path" is really a decision making process taught by the late Paula Underwood, an Iroquois history keeper. All decisions are binary decisions. Over time, even small decisions lead to either your "truth path" in who you "mainly mean to be" or not. The author, one of her facilitators in her "Learningway" conferences, discusses how this applies to his small business now.
  • Understanding And Choosing A Celtic Ring
    With the popularity of Celtic music and writing, and a longing for many consumers to connect with earth based traditions, Celtic rings have universal appeal. Yet what attracts one to a particular design is often mysteriously hard to articulate. This article provides a basic understanding of Celtic iconography, and lays out a strategy for purchasing Celtic rings over the internet.
  • Get Peace of Mind with These 10 Questions for Your Jeweler
    Many consumers want to purchase ethically sourced jewelry yet they do not know enough about this emerging product category to even begin to talk to their jewelry. This article provides knowledge and the right questions to empower the consumer interested in purchasing social responsible jewelry.
  • Fair Trade Jewelry: The Challenges and Rewards of an Emerging Movement
    A small group of passionate players in the jewelry sector are attempting to create a new product category: fair trade jewelry. Yet does jewelry as a product even fit into the "fair trade" category, which has been associated only with agricultural products? This article, written by a jewelry manufacturer, gives a concise summary of the challenges involved in creating ethically sourced jewelry.
  • Ethical Shoppers Want Jewelers to Support Ethical Jewelry NOW
    Ethical sourcing are have recently become critical issues for a select few in the jewelry industry. Their concerns reach beyond blood diamonds and dirty gold. This article discusses the moral imperative behind ethically sourced jewelry. It also outlines some of the challenges that face this emerging movement.
  • Ten Tips To Purchasing Green, Ethically Sourced Wedding Rings Online
    A wedding ring can cause twenty tons of toxic mining sludge. A Consumer concerned about the environmental impact of their ring has to search online to find an environmentally responsible jeweler. This article provides critical information to educate and empower consumers seeking to purchase an environmentally responsible wedding ring online.
  • Committing to Love and the Earth: a Guide to Green Weddings
    For the many people committing to marriage today are deeply concerned about the state of the environment, green weddings are an increasingly popular option. This article gives a wide range of references which can provide seed ideas for those interested in conducting a marriage that ecologically responsible.
  • Interview with Steve D'Esposito on Fair Trade Jewelry
    Steve D'Esposito, executive director of Earthworks, discusses his organization of a multi-sector "Ethical Jewelry Summit" on socially and environmentally sourced jewelry production. This article discusses some of the issues involved in the very early stages of this important movement in the mainstream jewelry world. The summit is to take place in Washington DC, Oct. 25th and 26th.
  • Interview with Carmen Iezzi
    There's a great deal of confusion and misleading information around fair trade jewelry. While there is no such thing as third party certified fair trade jewelry, many companies sell fair trade jewelry. This interview with Carmen Iezzi, director of the Fair Trade Federation, clarifies why fair trade jewelry is listed as a product category on their website.
  • Is There Such A Thing As Fair Trade Jewelry?
    Third party certified "fair trade" jewelry does not exist; yet if you google "fair trade jewelry" millions of sites come up. Written for the consumer and the trade, this short article, extensively researched and referenced, sorts though the concept of "fair trade" in the jewelry sector. The examples from many sources shed light on what fair trade jewelry might mean, if there is such a thing.
  • Lead In Children's and Adult's Jewelry: The Untold Story
    The Center for Environmental Health (CEH), a small NGO, first discovered high lead content in jewelry. They filed law suit and helped to pushed through legislation. Michael Green, the Executive Director and Caroline Cox, Research Director, discuss how prevalent lead in adult and children's jewelry is, and how they exposed companies such as Disney, Mattel, Nordstrom and Federated.
  • Deciphering Celtic Knots in Celtic Jewelry
    Often the meaning of Celtic jewelry is based more on marketing than an understanding of symbolism. This article discusses the true meaning of knot motifs from a universal, sacred geometry perspective. By considering the elements that make up the knot patterns, such as square, circles, crosses and triangles, the reader is able to gain insights into Celtic motifs and his or her own life journey.
  • The Diamond Trade in 2007: How Much Blood Remains?
    The blood diamond issue is no longer in the news, yet these diamonds still are widely traded. This insider's view, written by a jeweler, gives a present day and historical context to the diamond trade. Ultimately the consumer concerned about ethics is empowered to make informed decisions when purchasing their own diamond.
  • The True Meaning Of Heart
    With Valentine's Day coming up, we see the image of the heart has become a kind of hackneyed cliche. Yet heart has an entirely different meaning. Drawing on the mythology, mysticism, and depth psychology, this article explores the true meaning of the heart in many of its dimensions.
  • Politics and the Burmese Ruby Boycott
    Jewelers of America, representing 11,000 jewelers, urge a boycott of Burmeserubies. Yet some gem dealers deeply familiar with the situation in Burma claimruby trade is decentralized, and that the boycott hurts the artisanal minersin the pro-democracy movement, not the government. This article considers thepolitics behind the boycott: who it helps and who it hurts.

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