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Online Customers Believe Word Of Mouth More Than Traditional Advertising ‘Online recommendations’ are becoming one of the trusted forms of advertising for a major section of online customers. According to Nielsen, 70% of the people surveyed globally said that they trust ‘Consumer opinions posted online’. More over, 90% said they trust ‘Recommendations of people they know’. Traditional Retailers Missing the Online Search Potential A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on. Search Traffic From Paid Listings Declines 26% Paid search took a hit in April 2009, with a decline of 26% in its search traffic share. Recent report from Hitwise shows that search traffic from paid listings is not in pace with the overall search traffic. The Potential of Search Marketing In Driving ROI for Retailers Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online. US Search Behavior in April 2009 The core search query volume of Americans in April 2009 reached 14.8 billion, according to comScore. Google leads this vast search query volume, in terms of search market share, with Yahoo following it. Americans have increased using lengthy search queries, over the past year. Search Marketing Is Gaining Popularity among Retailers A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers. Google Drives the US Search Marketplace To 10.1% YOY Growth in Feb 2009 The total number of online searches posted a 10.1% increase in February 2009 to around 8.5 billion unique searches. According to Nielsen, Google posted a significant 19.2% YOY growth in number of searches in February 2009 compared to the same month, a year earlier. No other search providers could make as significant growth as Google. Google drives the US search marketplace with a 10.1% YOY growth with a contribution of 5.4 billion search queries.