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Marvist.com's Articles in Search Engine Optimization

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Traditional Retailers Missing the Online Search Potential A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on. Search Traffic From Paid Listings Declines 26% Paid search took a hit in April 2009, with a decline of 26% in its search traffic share. Recent report from Hitwise shows that search traffic from paid listings is not in pace with the overall search traffic. The Potential of Search Marketing In Driving ROI for Retailers Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online.