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Neil Asher's Articles

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Focus Your Info Marketing With Customer Avatars How well do you know your customers? You capture a lot of data about them. You know what information products they buy from you. But how much more do you know? Boost Your Info Marketing With Auto-Responders The e-mail auto-responder is probably the greatest invention ever in Internet marketing, and quite possibly in the history of all marketing. There’s no more having to figure out how to keep contact with people through snail mail, phone calls or knocking on their doors. Now you’ve got the perfect way to follow up with prospects and customers, automatically, every day or two days or three days, or whenever you want. E-Mail Is Still The “Killer App” of Internet Marketing Over the years, I’ve gotten kind of famous for doing e-mail marketing. One reason is because I was among the first to really use a landing page widely to help build a list. I created a proprietary opt-in database, expressly for the purpose of e-mail communication. To Design Great Information Products, Keep It Simple! Design matters. In fact, design matters a lot right now in Internet marketing. I spend quite a lot of time on packaging my information products and designing web pages. You can’t afford to have these look amateur or cheap. Regardless of what’s been said about “not judging a book by its cover,” people still buy things based on what they look like, not on what they contain. For Better Info Marketing Results, Change The Name It’s really important how you name your information product or service concept. I think that probably the highest leverage thing you can do in the information marketing business is name your information product something that’s both valuable and compelling. Bring Value To Your Info Marketing With Frameworks A key skill that separates entrepreneurs from the rank and file is their ability to organize ideas into products. So many times I hear people say, I want to start an online business, but I’m not sure how to create something to sell. How do I make a really high-value information product?” Positioning Your Information Products For Success Those of us involved in information marketing often like to think we are different from traditional marketers. But we can still learn a lot from the experiences of retail advertisers, especially the giants who paved the way in the last century. Get Ready For The Rewards Of Information Marketing I remember 15 years ago, I was living in a little trailer. It was really small, but it was so cool because, you know, it was mine. I didn't make more than about $10 an hour till I was in my mid-twenties, but that was the first place I ever owned and I loved it. The Info Marketing Secret To 100% Commissions Information marketing through affiliate programs is simply amazing. It’s got the lowest risk and the highest return of any Internet marketing method. When you’re the publisher of information products and have affiliates bringing you leads, you only pay for results. Your First Assignment In Info Marketing Success When I read articles about information marketing, I am looking for one thing. I want one thing only. I want what Cuba Gooding, Jr. wanted from Tom Cruise in that movie, Jerry Maguire: How to Start an Online Business – Phase Three Phase Three is all about customers. It comes after you’ve successfully tested your content and begun developing sales of your information products by using tried and true conversion techniques. How to Start an Online Business – Phase Two Phase One was about developing your first information product and using Internet marketing to test it. You use pay-per-click advertising to start sending traffic to a sales page. You want to see if you can get some people interested enough to buy something. Keys To Conversion – Move The Free-Line I have mentioned the importance of conversion before. It is one of the three pillars that will support your info marketing business. If you want to make money online, you need to ask people to take action; they don’t just do it all on their own. There are many ways to get to conversion. Having a visible and direct Call to Action is one of them. Another one that I recommend that you use is what we call a piece of free-line content. Keys To Conversion – Your Call To Action If you are really out to make money online with information marketing, no matter what niche, format or packaging you come up with, you need to spend some serious time and thought working on how to get conversions. This is where you ask your prospect to take action in some way. Choosing Your Niche – The 3-Question Test (Part 3) You need to be aware that most information marketing businesses fail. That’s not symptomatic of the type of people who start an online business. Most product launches in the business world fail. Most mergers and acquisitions fail. Most businesses in general fail. You can’t like those odds very much. Choosing Your Niche – The 3-Question Test (Part 2) The three-question test for choosing an information marketing niche works because it focuses your mind. That’s right. Focusing your mind is the key to finding the right niche when you go into Internet marketing. Choosing Your Niche – The 3-Question Test (Part 1) The questions that most people ask me when they are thinking about getting into information marketing are all pretty similar. “What’s a good niche?” “What should my niche be?” “How do I choose a niche?” The Three Pillars of Info Marketing Success So you are ready to throw your hat in the ring of Internet marketing. Let’s start talking about some action steps. How do you go about it? How do start your own information product publishing business? Here’s Why I Love Internet Marketing (And You Should Too!) Here I am, sitting in the comfort of my own home, writing this article for you. No, I am not going to tell you what I am wearing, but you can bet it’s not a high-collared shirt and a necktie. I’m doing what I love, where I live, getting paid, and I couldn’t be happier about it. Three Great Reasons To Embrace Info Marketing Now Are you are still sitting on the fence? Unsure whether to grab hold of the opportunities presented by information marketing? If so, let me give you three great reasons why now—and I do mean right NOW—is the perfect time to make your move. Are You Ready To Be A Modern Guru? I would like to introduce you to a concept that may stretch how you think of yourself. This is something I think is important for you to understand if you want to be successful at selling information products. The concept is what I call the Modern Guru. Already, you are intrigued, right? You’re asking, “What is a modern guru, and what could it possibly have to do with me?” Surf’s Up for Sea Change in Information Marketing All the rumors you’ve heard are true. You can make tons of money online by publishing and selling information products. If you have and apply the right knowledge, you could be earning up to $24,000 for a single sale. First off, let’s get our terms straight. What is an information product? Is it a book? Is it a video? What do I mean by that term?