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Neil Asher's Articles in Internet Marketing

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Focus Your Info Marketing With Customer Avatars How well do you know your customers? You capture a lot of data about them. You know what information products they buy from you. But how much more do you know? To Design Great Information Products, Keep It Simple! Design matters. In fact, design matters a lot right now in Internet marketing. I spend quite a lot of time on packaging my information products and designing web pages. You can’t afford to have these look amateur or cheap. Regardless of what’s been said about “not judging a book by its cover,” people still buy things based on what they look like, not on what they contain. For Better Info Marketing Results, Change The Name It’s really important how you name your information product or service concept. I think that probably the highest leverage thing you can do in the information marketing business is name your information product something that’s both valuable and compelling. Get Ready For The Rewards Of Information Marketing I remember 15 years ago, I was living in a little trailer. It was really small, but it was so cool because, you know, it was mine. I didn't make more than about $10 an hour till I was in my mid-twenties, but that was the first place I ever owned and I loved it. The Info Marketing Secret To 100% Commissions Information marketing through affiliate programs is simply amazing. It’s got the lowest risk and the highest return of any Internet marketing method. When you’re the publisher of information products and have affiliates bringing you leads, you only pay for results. Your First Assignment In Info Marketing Success When I read articles about information marketing, I am looking for one thing. I want one thing only. I want what Cuba Gooding, Jr. wanted from Tom Cruise in that movie, Jerry Maguire: How to Start an Online Business – Phase Three Phase Three is all about customers. It comes after you’ve successfully tested your content and begun developing sales of your information products by using tried and true conversion techniques. How to Start an Online Business – Phase Two Phase One was about developing your first information product and using Internet marketing to test it. You use pay-per-click advertising to start sending traffic to a sales page. You want to see if you can get some people interested enough to buy something. Choosing Your Niche – The 3-Question Test (Part 3) You need to be aware that most information marketing businesses fail. That’s not symptomatic of the type of people who start an online business. Most product launches in the business world fail. Most mergers and acquisitions fail. Most businesses in general fail. You can’t like those odds very much. Choosing Your Niche – The 3-Question Test (Part 2) The three-question test for choosing an information marketing niche works because it focuses your mind. That’s right. Focusing your mind is the key to finding the right niche when you go into Internet marketing. Choosing Your Niche – The 3-Question Test (Part 1) The questions that most people ask me when they are thinking about getting into information marketing are all pretty similar. “What’s a good niche?” “What should my niche be?” “How do I choose a niche?” The Three Pillars of Info Marketing Success So you are ready to throw your hat in the ring of Internet marketing. Let’s start talking about some action steps. How do you go about it? How do start your own information product publishing business? Here’s Why I Love Internet Marketing (And You Should Too!) Here I am, sitting in the comfort of my own home, writing this article for you. No, I am not going to tell you what I am wearing, but you can bet it’s not a high-collared shirt and a necktie. I’m doing what I love, where I live, getting paid, and I couldn’t be happier about it. Three Great Reasons To Embrace Info Marketing Now Are you are still sitting on the fence? Unsure whether to grab hold of the opportunities presented by information marketing? If so, let me give you three great reasons why now—and I do mean right NOW—is the perfect time to make your move.